In Lewis Carroll’s Through the Looking Glass, there is a line from the Red Queen, in which she states, “It takes all the running you can do, to keep in the same place.” In evolution, this is a theory that is also known as an “arms race to nowhere”, in which two different species evolve in tandem, one after the other, in an infinite loop. The reason, is because as one system evolves, then the other must evolve with it, just to keep pace.
And so the system is unending and essential for the survival of a species.
It’s no different in the technology ecosystem. In fact, it’s a lot more evident there, as we can see the fruits of these evolutionary developments as clear as day. We watched as the iPhone became the iPhone 3G, and while it may not have been leaps and bounds ahead of its predecessor in a lot of ways, we witnessed the 3G become the 3GS. And in turn, we saw almost every other major phone manufacturer develop phones to counter the iPhone. You’ve heard of them: the mythical iPhone killer.