augmented reality

What is Lightform? A Projected Augmented Reality device for everyone

What is Lightform? A Projected Augmented Reality device for everyone

The folks at Lightform have a device that scans any environment, creates a high-resolution mesh, and creates AI-generated effects and filters to project back out. Combined with a projector, the Lightform device is able to turn any environment into an augmented reality theater. This device combines the real 3D world with digital projections of light to augment reality without need of any sort of head-mounted hardware.

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Pottery Barn’s AR app tries to make shopping less stressful

Pottery Barn’s AR app tries to make shopping less stressful

Augmented reality has actually been around for quite a long while already, but most of its applications have been limited to one-off games and gimmicks or, at most, trivialities. AR, especially on smartphones, has been hampered by the lack of technology as well as the lack of practical use cases. Google’s Project Tango technology, however, has opened the doors to more possibilities, and Pottery Barn owner Williams-Sonoma is taking advantage of that to make shopping for furniture less of a hassle.

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The next iPhone’s secret feature could augment your world

The next iPhone’s secret feature could augment your world

As smartphones become more powerful and features become more ubiquitous, there seems to be less and less to make an individual smartphone stand out from the crowd. Apple seems to know this, which is why CEO Tim Cook is reportedly preparing to make a splash in the realm of augmented reality.

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Shazam gets into the augmented reality game with liquor

Shazam gets into the augmented reality game with liquor

Shazam is perhaps best known for being able to recognize and name that tune just by listening to it. Two years ago, it ventured into a new kind of recognition, recognizing objects, particularly QR codes, using a smartphone camera. Now it is embarking on the next leg of that journey, entering augmented reality territory. Interestingly, its first customer for its new AR platform is Beam Suntory, not a music company, but “the world’s third largest premium spirits company”.

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Acer Windows Mixed Reality headsets release date met for developers

Acer Windows Mixed Reality headsets release date met for developers

This week the folks at Microsoft have announced that they're sending out Windows Mixed Reality headsets to developers. This release will prepare developers for the most forward-thinking platform to be found within Windows 10. To do this, Microsoft has partnered with device makers like Acer, ASUS, Dell, HP, Lenovo, and 3Glasses to create Mixed Reality headsets.

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With 10m Cardboard VR shipped, Google makes huge content push

With 10m Cardboard VR shipped, Google makes huge content push

Google has announced a massive milestone for its Cardboard VR viewer today, revealing that it has shipped 10 million units. In a world where virtual reality seems to still be coming into its own, Cardboard is proving to be a significant player. That figure gets even more impressive when we consider that Cardboard has only been available since June 2014, so it took just over two-and-a-half years to move 10 million units.

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ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS ZenFone AR hands-on: Google Tango sells us a BMW

ASUS launched the ZenFone AR back at CES in January, but the Project Tango phone wasn't quite ready for its augmented reality close-up. Turns out, there are some ZenFone AR handsets floating around at MWC 2017 this week, not least being used by the team at BMW and Accenture for their iVisualizer demo. Imagine our surprise when the ASUS handset was whipped out - alongside the existing Lenovo Phab 2 Pro - for us to check out on video.

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Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Samsung C-Lab to bring four VR/AR ideas to MWC 2017

Another tech show, another chance for Samsung to boast about how it fosters and cultivates innovation among its employees through incubation programs like its C-Lab, formerly Creative Lab. At MWC 2017, with less attention paid to its absent Galaxy S8, Samsung could put more focus on four concepts that aim to push the envelope of virtual reality as well as augmented reality. And, of course, Samsung’s Gear VR is at the heart of all but one of these proposals.

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Microsoft HoloLens tipped to magically leap to v3, skip v2

Microsoft HoloLens tipped to magically leap to v3, skip v2

Impressive as it may be, the HoloLens you currently see right now is still just version 1, which is to say it’s a very expensive prototype. The next version of HoloLens, which might be more fit for public consumption and budgets, will be version 3. Did Microsoft suddenly forget to count? Hardly. However, it is eschewing conventional development wisdom and will leap frog over v2 right into v3. And that’s mostly because it remains uncontested in this still nascent market.

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Actiongram brings Hello Kitty characters to HoloLens

Actiongram brings Hello Kitty characters to HoloLens

It's Valentine's Day, which means it's the perfect day for all things cute and heartwarming. If Hello Kitty falls in that particular category for you and you happen to own a HoloLens headset, then good news: beginning today, Hello Kitty holograms will begin appearing in Actiongram. Actiongram, as some of you will already know, is a HoloLens app that allows you to drop holographic characters into your mixed reality world and record the results.

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HoloLens Spectator View gives others a look at your virtual world

HoloLens Spectator View gives others a look at your virtual world

Virtual and mixed reality are pretty great, but they offer somewhat solitary experiences most of the time. Microsoft is trying to change that with its HoloLens platform, improvising a way to create a mode it's calling Spectator View. With Spectator View, you can give others a third-person window into what you're seeing through HoloLens, and all you really need is a second HoloLens headset and a camera.

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Apple’s Tim Cook predicts AR will be as big as iPhone

Apple’s Tim Cook predicts AR will be as big as iPhone

Tim Cook has again voiced his enthusiasm for augmented reality, suggesting that the technology - which blends the real world with digital elements - could be as big as the iPhone. The Apple CEO has previously expressed his interest in AR, though Apple is yet to release a product based on the technology. However, with Microsoft, Google, and other big names all at different stages of augmented reality and virtual reality systems, it's widely considered a foregone conclusion that Apple will dive in too.

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