NOOK Color to be Carried by Staples

Chris Burns - Apr 14, 2011
NOOK Color to be Carried by Staples

In a move that’s aimed directly at Fathers and Mothers days, Staples will soon be picking up the NOOK Color in both its physical locations and online office supplies store. This is an oddity of an announcement if you consider the push Barnes & Noble has made to make sure everyone knows that this device is made for their books, their magazines, and their children’s books. On the other hand, perhaps a fabulous cross-branding is exactly what the NOOK Color and Barnes & Noble needs to take off into outer space!

This collaboration will be taking place starting May 1st, 2011, and will have the device again for the price of $249. This device is an Android tablet with a locked Barnes & Noble user interface that directs the owner of the device to read media provided by Barnes & Noble. Because Android is generally used as a more stripped-down operating system, manufacturers in the USA generally offering it up per Googles specifications so they can have access to the Android Market, this system has been sort of an American oddity. As you well know, any manufacturer can use Android however they want, Google making their money from the Android Market which they only allow manufacturers to have upon completing a certification process.

Barnes & Noble’s taken the approach where they don’t ship the product with Android Market, instead selling apps through their own version of an app store that’ll continue to only offer up reading-centric apps. Does Barnes & Noble selling the device at Staples signify a move away from that model? No way. Does it mean they’re opening up their arms to more people who’ll be attempting to hack past Barnes & Noble’s reading screen? I think perhaps.

Either way, here comes a Staples NOOK Color!

ALSO Don’t forget to check out our famous Week With NOOK Color from a few months ago!

Staples Announces Plans to Sell NOOK Color™,
 Barnes & Noble’s Award-Winning Reader’s Tablet, in Stores and On-line Starting May 1

Highly Acclaimed Product Makes its Staples Debut Just in Time for Moms, Dads and Grads Gift-Giving Season 

FRAMINGHAM, Mass. (April 14, 2011) – Staples, Inc. (NASDAQ: SPLS) and Barnes & Noble, Inc. (NYSE: BKS) today announced that Staples will be selling the NOOK Color™, the first full-color touch Reader’s Tablet by Barnes & Noble, just in time for the Mother’s Day, Graduation and Father’s Day gift-giving season. The perfect gift for people who love to read everything, NOOK Color delivers digital books, magazines, newspapers, children’s books and more in immersive, rich color, all in one beautiful, thin and highly portable device.  Staples, the only office superstore to carry NOOK Color, will carry the award-winning device in all of its stores nationwide and at for $249, beginning May 1. 

“Staples is excited to bring this amazing product with its enhanced applications to our stores this Spring, which is just in time to celebrate Mother’s Day and Father’s Day with a gift of the newest technology,” said Mark Mettler, senior vice president for consumer technology at Staples.  “We invite Staples customers to experience a live demonstration of the NOOK’s many features in all our U.S. locations and also enjoy the convenience of free shipping when ordering on”  

NOOK Color features a stunning 7-inch VividView™ Color Touchscreen which brings content to life.  NOOK Color customers can shop the vast and growing collection of more than 2 million digital books, more than 140 interactive, full-color magazines and major newspapers and more in the NOOK Bookstore. NOOK Color customers can also easily share books, recommendations, excerpts, reading status and more with friends through leading social networking sites and email.  And the highly acclaimed Reader’s Tablet keeps getting better. Following a major, free update to the NOOK Color firmware this Spring, customers will be able to discover and enjoy an amazing array of popular apps for NOOK Color, along with full-featured email and other highly requested features.

“We are thrilled to partner with Staples to offer our award-winning NOOK Color Reader’s Tablet, at only $249, the best value of any tablet on the market,” said Chris Peifer, vice president, digital business development at Barnes & Noble. “NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device for the mom, dad or grad who loves to read everything, surf the Web and listen to music.”

NOOK Color is the latest addition in a wide selection of new technology products at Staples.  From e-readers to the newest tablets, the shopping experience at Staples extends far beyond office supplies and into a full suite of technology products and services.  Staples certified EasyTech associates are highly trained, and able to assist customers in selecting the best technology solutions for their needs.  

About Staples:

Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at
Follow Staples on Twitter at and on Facebook at

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through Barnes & (, one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ ( Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website:
NOOK™, NOOK Color™, NOOK Books™, and VividView™ are trademarks of Barnes & Noble, Inc.
Follow Barnes & Noble on Twitter (, Facebook ( and YouTube (

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