Apple Opens Flagship Singapore Store, Its First Retail Outlet In Southeast Asia

By Adam Westlake

Saturday saw the official opening of Apple's new retail store in Singapore, also marking the first Apple Store to open in Southeast Asia. Officially known as Apple Orchard Road, the store is the latest of Apple's next-generation retail stores, feature design elements like a large, all-glass front, open spaces to be used for community-focused events such as Today at Apple, tree planters inside, and custom wood furniture.

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The store's design and interior were first revealed earlier this week when Apple finally had the barricades removed after months of work. At 10:00 AM on Saturday the store was opened to the public, with a significant crowd waiting outside. Apple's senior vice president of retail, Angela Ahrendts, was present at the opening to welcome visitors and take part in the celebration with staff.

After spending almost two years in the planning stages, Apple Orchard Road has come to life as two-story outlet featuring a curved staircase that features design elements borrowed from the new Apple Park headquarters in Cupertino. Upstairs guests will find the Genius Grove and gathering area for Today at Apple sessions, while the bottom floor has plenty of tables showcasing the company's many products and accessories.

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Part of Apple's goal with redesigning their stores is to change the public's perception of the locations as simply places to buy Apple products. Ahrendts has said that they want Apple stores to be viewed more as meeting spots, much like Starbucks, or as places where interesting events take place, with friends wanting to check it out together.

VIA MacRumors

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