Apple exercises a firm and strict hold on anything and everything that gets into its App Store, and for good reason. Not only does it ensure the quality of the app selection, it also ensures the integrity of Apple’s name. In the past, it only allowed for apps that are already available and not those yet to come. That changed with Super Mario Run last year which, for the first time, was offered as a pre-order. Now Apple is opening the doors to all app developers and users at large, allowing users to sign up, get notified, and get charged when an app finally launches.