Aereo is planning to expand its streaming television service to a third city come next month. Atlanta residents will get the opportunity to take advantage of Aereo’s streaming broadcast TV plans starting on June 17. This comes after Aereo launched in New York, as well as the scheduled launch in Boston, which is set to take happen tomorrow.
Today’s announcement for expansion comes after Aereo recently unveiled new streamlined plans for its service, which would get rid of daily and annual plans in favor of two simple monthly plans. $8 per month would land you 20 hours of DVR storage space, while $12 per month will give you 60 hours of DVR space, which is 20 hours more than the previous $12 plan.
Aereo has been the center of a controversy since the launch of its streaming service. The company has been drawing criticism since users don’t need a cable subscription to watch broadcast television, as they can watch television on their mobile devices using Aereo’s service, which takes broadcast antenna signals and converts them into internet signals that the streaming app can digest.
Needless to say, Aereo has been sued multiple times by television networks, and the company already won in appeals court once. Plus, the lawsuits aren’t stopping the company from expanding its service to more cities. Aereo will launch service in Boston tomorrow, with Atlanta coming roughly a month later. The company plans to expand to 22 more cities in 2013, including Miami, Austin, Chicago, Dallas, Houston, Washington DC, Baltimore, Detroit, Denver, Minneapolis, Philadelphia, Pittsburgh, Tampa, Cleveland, and Kansas City. Those are just some of cities that are planned to get the new service, with more to come in the future if the lawsuits don’t take down the company first.
Aereo has taken some heat from networks ever since the launch of its streaming television service over a year ago. Both CBS and News Corp. (owner of FOX) have taken aggressive steps in order to get Aereo banned, calling the company’s actions illegal, since they’re supposedly stealing broadcast antenna signals and using them for their own gain financially. It’s a sticky situation, indeed, and we’re not sure how much longer Aereo will be able to stay up, but if the courts are in favor of Aereo, broadcasts networks will need to think of a new strategy to retain viewers.