What Is A Conversion Package On An SUV?

You don't always have to drive a brawny pickup truck to tap into the world of utility and off-grid capability. These days, dependable SUVs with unmatched reliability — already a popular vehicle type across North America — are stepping confidently into that space. Traditionally, pickups have held the monopoly on rugged, utilitarian features. Options like elevated suspensions, modularity, off-road kits, and superior support for sleeping or cooking modules can make them better for activities like overlanding. Many people with camping needs also gravitate towards vans, especially for their interior space and ease of living conversions. But SUV owners can now enjoy much of the same versatility, too, alongside the already superior handling and more advanced off-road capabilities — thanks to conversion packages.

Conversion packages are modular, often removable setups. They can turn your everyday family SUV into a weekend-ready camper or an off-road adventurer without compromising its use as a commuter during the week. Many of these kits are designed to be user-installable, and usage is even simpler. Let's dive in.

The sheer range of conversion package options available today lets you outfit your vehicle for your exact lifestyle. But they can be placed into three broad categories: camping kits, off-road utility packages, and luxury upgrades. Camping kits like those from Roadloft, Van Lab, and Goose Gear are great options — and are very popular. These often include a modular bed platform, a basic kitchen setup with a stove and sink, and smart storage systems.

Roadloft's version, for instance, folds into the back of your SUV and offers perks like a comfortable mattress, under-bed storage, and even a slide-out prep surface. That prep area is basically a full-blown kitchen that lets you cook on a stove, wash dishes, and cut fruits. Van Lab has a similar approach, with birch plywood cabinetry and a tailgate-accessible kitchen module. Goose Gear's "Park Series" Sleep & Storage kits are an excellent option, too. The best part is how easy these kits are to set up. You rarely need tools to go from your basic SUV form to the other, and you can return to stock within minutes. They're also designed to be lightweight and typically weigh less than 50 kg.

Off-road conversion packages, meanwhile, tend to focus on the mechanical side. These combine upgrades like reinforced suspensions, skid plates, roof racks, and all-terrain tires for off-roading into a single package. You can also get luxury-focused kits. These prioritize style and comfort, featuring leather interiors, upgraded infotainment, USB ports, and ambient lighting.

A full kit with a mattress will start around $2,000 — an investment that might seem steep at first, but it's surprisingly reasonable when you stack it against the cost of your SUV. You can get cheaper options, too. That said, once the conversion is in place, you quickly realize just how much value that price delivers.

Post-conversion life opens the door to spontaneous road trips and hassle-free weekend getaways. For example, one online reviewer who tested the Roadloft kit with a Honda CR-V used it for a music festival weekend. It took just 10 minutes to set up and provided sleeping space, kitchen access, and smart storage. No flimsy tents were required.

For some, the appeal lies in the spontaneity. You can chase sunsets, have impromptu picnics, or crash wherever the day ends. For others, it's the practical perks — like having your gear organized and your kitchen always on standby. Sure, space is tighter than in a minivan or full-size van. You might not be able to fully sit up in bed, especially in smaller SUVs. But for many, that trade-off is worth it. You keep your everyday ride, skip the need for a trailer or a camper, and still get a taste of that "van life."