Amazon Joins The Passkey Hype Train: Here's How To Set One Up

In the endless hunt for tighter, more reliable security measures, online businesses have been entering the passkey scene. Passkeys, unlike traditional alphanumeric passwords, are based on information that is either impossible or difficult to replicate, such as face IDs and thumbprints. Out of all the online businesses you could want staunch security for, your Amazon account probably ranks fairly high due to its association with your financial records and shopping habits. It's for this reason and more that Amazon has gotten on the passkey train.

In an announcement posted to the company's official press blog, Amazon says it has begun rolling out passkey support on desktop internet browsers and mobile shopping apps, providing an extra layer of security for all interested Amazon customers. Using passkeys, users can quickly sign into their Amazon accounts on any device without remembering passwords and without worrying about vital information being stolen by phishing attacks.

"While passwords will still be around in the foreseeable future, this is an exciting step in the right direction," Dave Treadwell, Amazon's senior vice president of e-commerce, said in the announcement. "We are thrilled to be an early adopter of this new authentication method, helping to realize our vision for a more secure, passwordless internet."