When Motorola Started To Focus On YOU, Not Carriers

Back in the year 2012, Google acquired Motorola. It wasn't just Google's acquisition of Motorola that changed how they approach product design and software development. It was a single meeting between Motorola's managers presented the features and specifications of their phones to Google. It was there that everything changed.

According to the book "How Google Works", authored by Google's Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, it was that meeting that Google effectively changed how Motorola made products.

It was a three-hour product review held by Motorola for Google, and Rosenberg was in attendance. Motorola apparently presented the features and specifications of all of their phone while mentioning "customer requirements."

ABOVE: Motorola Pro+ from November of 2011. BELOW: Motorola ATRIX 2 from October of 2011.

Over lunch, an unnamed Motorola executive explained to Rosenberg that when they said "customers", they meant "the company's real customers, the mobile carriers such as Verizon and AT&T, who perhaps weren't always as focused on the user as they should have been."

"Motorola wasn't focusing on its users at all," says Rosenberg, "but on its partners."

ABOVE: Moto X (2014)

In the year 2013, Motorola released the Moto X and the Moto G. The Moto G went on to be Motorola's best selling phone in company history, while the Moto X was successful enough to warrant a second run this year, in 2014, with the same name.

Now Motorola has been sold by Google to Lenovo and their focus continues to shift. The success of Moto X and Moto G suggests they'll continue to focus on you instead of the middle-man, and that can mean nothing but good things.

Are you happy with Motorola's devices and outlook now, or were you happier with Motorola products before their Google acquisition?