Twitter is on a bit of a shopping spree of late. After acquiring Periscope and quickly releasing it wide acclaim, Twitter has acquired tenXer. The startup is/was focussed on improving the workflow for programming teams, and will continue to work from their San Francisco office space. The sign-up page for tenXer is still up, but the company’s GitHub page is gone. According to an email from tenXer founder Jeff Ma, the startup itself will be shuttered, and all work will now happen under the branding of Twitter.
Though Twitter hasn’t confirmed the news, Ma’s email to tenXer users read (in part) “Today it is with much excitement that I announce that the tenXer team will be joining Twitter”. The blog page on tenXer is also shuttered, so there’s been no “official” word from either entity.
Twitter will likely seat tenXer under Fabric, which is where they ultimately left Crashalytics after purchasing them in 2013. Fabric brings a host of Developer tools like embedded Tweets, polls, log-in, and Digits. The aim with Fabric is to streamline mobile Development; tenXer’s aim is to streamline the process of development, so it seems their interests are aligned. Analytics are also a big draw for Twitter, and where tenXer shines.
— Jeff Ma (@jeffma) April 2, 2015
The core functionality of tenXer is keeping an eye on activity, where a Developer’s GitHub pulls and commits might be noted, showing the workflow and activity. From there, charts are developed to give teams and managers a better indication of what may need attention, and where their efforts have fallen short during the process of development.
Again, neither side has discussed the acquisition, but we’re hearing Twitter grabbed tenXer for a sub-$50 million price tag. When prompted for comment, Twitter directs to a Tweet from Ma (above) echoing his email to users.
Update: A Twitter spokesperson reached out and informed us that tenXer will be used for Twitter’s own internal needs, and currently have no plans to implement it as part of Fabric. Sorry, Devs!