Speaking this week on how the next generation of devices running iOS will be working under the influence of Jony Ive, Tim Cook made it clear that the “magic” was “at the intersection” of hardware, software, and services. This response was in response to a line of questioning from Walt Mossberg and Kara Swisher at the D11 conference this week, this in addition to chat about competition from Samsung and the influence of wearables on our near future. Mossberg asked if this, this being the next iOS, “is what Jony Ive has been working on?”
Cook responded with a simple “yes” before continuing on with mentions of ramping up innovation in the face of this Post-PC era we’re all a part of. Though Cook was not about to speak about specifics in the move of Scott Forstall that ended with Ive taking a different role, he was ready and willing to suggest that the new arrangement was top notch.
“Yes. What we did last fall was change things up — to really ramp up our innovation. The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can’t tell what’s what. The magic is at the intersection.” – Tim Cook
Cook continued by noting that their current arrangement was and is ready to “amp it up.” Noting how Jony “contributed significantly to the look and feel of Apple over many years,” Cook said the team at Apple knew “he could do that for our software as well.”
This will become apparent – more than likely – at Apple’s yearly developers conference taking place next month. That’s WWDC 2013, with a keynote starting things off on June 10th – SlashGear will be there, of course, and you’ll want to tune in without a doubt.