The Windows 10 Store experience will be less confusing

If there's a single common theme that permeates the upcoming Windows 10 release, it would probably be "unification". Continuum unifies the once disparate worlds of "Modern" UI and traditional desktop. The OS itself aims to provide a unified platform to develop "universal" apps that will work across all devices, be it desktop, tablet, or even smartphone. Now, Microsoft will unify the app store experience as well. Actually, "app" store might no longer be appropriate, as the new version of Windows Store will embrace all types of digital content, including music and videos.

This definitely goes in line with the unification process. After all, if your universal music and video apps ran on all devices, it would only make sense if the content they played would likewise be available everywhere as well. This goes hand in hand with the recent preview of the Music and Videos apps, which back then wasn't able to purchase content from the beta version of Windows Store.

Starting with the latest builds of the Windows 10 Technical Preview, they will be able to do exactly that. At least for Music & TV shows. Music might still be coming. Testers will be able not only to browse and search for videos but even rent or buy them. And any content they buy from the beta store will be show up in any other Windows device, preview version or not, as well as their Xbox One. And pre-existing purchases will, of course, be available as well. This would pretty much put Windows Store on the same level as the likes of Google Play Store or iTunes. Finally.

Microsoft is really driving hard the unification of its myriad and rather scattered products. The Music and Video apps, for example, have shed off their "Xbox" moniker to make them fit more naturally in a Windows 10 world. Microsoft has also somewhat simplified its labels when it comes to its Office productivity suite. It will be definitely be exciting times ahead for Microsoft fans and we are curious to see if this will truly be the end of an era, one that came with half a dozen editions of a single product.

SOURCE: Microsoft