This week the folks at Target announced they’d be bringing multiple new payment types to their stores. That’ll include Apple Pay, Google Pay, Samsung Pay, and contactless cards from Discover, American Express, Visa, and Mastercard. This comes ALL AT ONCE this year after Target’s early attempts at creating their own payment solution in the Target App, started in 2017.
Back in the year 2017, Target’s app began including a digital Wallet. Target suggested today that Wallet in the Target App was a great success, and continues to be a great success – just so we’re aware they aren’t giving in to the enemy here, they’re doing this because they WANT to accept other payment types.
Target pointed out today that they’d had “nearly 150 million Wallet scans at checkout.” Take that for what you will – it’s not a perfect sign for success or defeat, really. You’ll find all the details you could possibly want on the original Target App Wallet back in December of 2017. We were all different people back then, weren’t we? How the tides have turned.
The changeover to new scanning types in Target stores across the United States will begin soon. Target literally said “Target stores will soon accept” the types of payment listed above. Until then, you’ll still need to use your traditional cards and cash and the Target App’s Wallet, like some sort of animal.
It would seem that this solution from Target includes NFC payments. They mention that “Guests who have mobile payment set up in their iPhone, Samsung Galaxy phone or Android phone or wearable devices will be able to hold their device near the card reader at checkout to complete their purchase.” Target continues, “Those using contactless credit or debit cards—ones with a sideways wave symbol (like a Wi-Fi symbol)—will, similarly, tap their contactless card on the reader screen to pay.”