There are literally dozens of smartphone brands in the market today, even more so in China, where the mobile market thrives on cheap components and knock off designs. That is why very few smartphone makers from that region ever gain international renown. Even the likes of OPPO and Vivo, long time players in this game are overshadowed by the big league players. So when a never before heard Chinese startup named OnePlus dared to challenge the status quo, some wonder if its execs were smoking something. It turned out, it wasn't all hot air after all.