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This week the folks at Samsung Display are reported to be ramping up production of OLED displays for Apple's next iPhone. That device, commonly referred to as the iPhone 8 until Apple's official reveal, will quite likely take advantage of Samsung Display's biggest increase in OLED display production in its short history. While Apple's launch of the iPhone 8 could potentially cannibalize iPhone 7s and iPhone 7s Plus sales (those devices also likely part of Apple's next event reveal), this may well be Apple's biggest iPhone launch ever.

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The age of the full frontal display is here, and Apple is the one to bring it about. Or that's what the company will have you believe, if their marketing department brings the iPhone 8 out the way they should. Android devices have been starting in on this trend early, as it were - Xiaomi, LG, Samsung, and others included.

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LG has a rather amusing practice of making leaks practically useless in the long run. Given enough time, LG itself will spill the beans of its newest smartphone flagship in the weeks leading to its launch. This is again the case with the LG V30, which is expected to be unveiled by the end of the month. LG has come out with a post boasting of the smartphone’s screen, which is LG’s first ever OLED display for mobile.

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The Galaxy S8 currently sports the best display on the mobile market, but that may change when Apple unveils the anniversary edition of the iPhone next month. The phone, which is being called the iPhone 8 at the moment, is rumored to sport an OLED display, and with that display will come a new world of potential UI changes. We've seen many renders of the anticipated phone over past months, but this latest one poses a unique question: what, if any, UI changes will Apple make to leverage OLED's key benefit?

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If there were still doubts that Apple would be embracing OLED over LCD moving forward, this new bit of information might dispel that. According to Korean media, Apple and LG Display, LG’s panel-making business, have just reached an agreement into how much OLED displays the latter will supply Apple, most likely for iPhones, next year. This spells some trouble for Samsung, as it now has to compete more fiercely with its rival for a larger share of a contract that will, eventually, benefit its other big rival.

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If there's one thing you can almost guarantee gets Apple execs frustrated, it's seeing Samsung's name high on the list of suppliers for iPhone components. Now, according to new reports, the Cupertino company is looking to change that in a significant way. While the iPhone 8 may be dependent on Samsung Display for the OLED screen it's expected to debut in Apple's smartphone range, the groundwork is in place to wean future iPhones off their Samsung dependence.

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Apple's ambitious plans to embrace OLED screen technology may not completely upend the new iPhone line-up in 2017, but it'll be all-change in 2018. The Cupertino firm plans to launch just one new iPhone using an OLED panel this year, sources say, but that will triple to three OLED iPhones in 2018. The whispers underscore long-standing rumors in the phone industry that Apple is hoping to move away from LCD in its handsets.

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Apple is moving to lock down supplies of one of the most important components for its next-generation iPhone, reportedly pumping cash into LG Display in return for parts exclusivity. The Cupertino firm is, so South Korean sources are reporting, weighing a considerable investment into one of LG Display's production lines, which would be earmarked entirely for Apple's needs. In doing so, Apple could help further shift its reliance away from Samsung.

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Usually, it only takes a few months for a company to fully launch a new product after publicly announcing it. In LG's case, it took nearly half a year, but the wait may have been very well worth it. At least for those who could afford it. At CES last January, LG unveiled its new generation of "Signature" 4K OLED TVs and one in particular was obviously its star: the 77-inch LG SIGNATURE OLED TV W that is so thin and even slightly flexible that it looks like it's part of your wallpaper.

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Most of the time, discussion about display technologies will be limited mostly to their consumer applications. Every once in a while, though, a company will create a new display that isn't meant to be sold, but rather was created as a way of pushing display technology forward. LG Display is doing precisely that today, showing off a new massive, flexible OLED display.

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Is Samsung over its foldable display obsession? Well, yes and no. It has more or less mastered that, pending coming out with an actual device that takes advantage of that. In the meantime, however, it has turned its attention to another kind of deformable display. At the Display Week in Los Angeles, it showed off to a limited audience a 9.1-inch "stretchable" OLED display. And now it is sharing a video for the rest of us to gawk at the screen's elastic properties.

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Forget foldable or even rollable displays. Stretchable screens are the future! OK, that might be a bit of a stretch, but this type of display moves us closer to the holy grail of deformable devices. Unsurprisingly, Samsung says it has something like that and it will be giving the world a sneak peek later this week. Of course, it has had flexible and foldable screens for quite a while now. Creating a consumer device out of those, however, is a different story.

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