Before you start hyperventilating and breaking down, no, Lenovo isn't killing Motorola, the company. It is, however, practically putting an end to an iconic name that has spanned decades. The Chinese manufacturer will be retiring the "Motorola" brand in favor of the shorter "Moto" to slap on its high end smartphones. That said, the Motorola name itself will live on but only in corporate talk and documents. Nothing consumers will regularly see. At the end of the day, all of Lenovo's smartphones will soon be under one, single, unified brand: Lenovo.