While NASA has its eyes set on Mars and beyond, Google still has its crosshairs on the moon. Despite its relatively proximity, a lunar mission is still something only large and well-funded governments are able to pull off. Well, not anymore. Through Google’s Lunar XPRIZE campaign, it is showing that even private groups, with the right contracts, can go to and land on the moon. Now it is formally announcing five such groups who will be, or should, by the end of the year launch their mission, for science and profit!