One do you do when you have a new, high-end, smartphone that’s not exactly getting purely praises by word of mouth? Kick the marketing into high gear, of course! And what could be better than having that smartphone unboxed in a death-defying stunt? Well, minus the death-defying, leaving only the stunt. That is exactly what OnePlus did when it invited YouTuber Jake Paul to Prague to unbox the OnePlus 3T in the most unlikely location: up in the air, inside a fighter jet.