The Samsung Galaxy S8 is tipped to feature a voice assistant called Bixby that's so advanced, it'll work in nearly every native app. "We are developing a key major interface which will bring about a totally new paradigm; an open AI platform." said Samsung Electronics’ Vice President Rhee In-jong. "The current Galaxy smartphones need separate applications for users, for instance, to order pizza or coffee. But, the new AI platform will enable them to order (or do) things directly without going through separate applications."