OnePlus has always painted itself as somewhat of an industry rebel. With a slogan like "Never Settle", it challenged the mobile market status quo and launched a premium flagship smartphone with a price to die for. It now wants to do the same for what it bills as a stagnating TV industry. The rules of the game, however, are slightly different which is why the company is making what is perhaps its most unusual business decision so far. The OnePlus TV will, for a while, be limited to one and only one market: India.