T-Mobile’s Uncarrier 7.0 is the day after Apple’s big launch

Chris Davies - Aug 29, 2014, 11:56am CDT
T-Mobile’s Uncarrier 7.0 is the day after Apple’s big launch

T-Mobile USA is racking up the Uncarrier events with alacrity, and the latest – Uncarrier 7.0, if you’ve not been keeping count – is set to take place on September 10th, the day after Apple’s big iPhone 6 reveal. Taking place at a T-Mobile USA store in San Francisco, exactly what’s on the agenda is unclear at this stage.

That hasn’t stopped T-Mobile’s hyperbole, of course. “We told you Un-carrier 7.0 was coming,” the company said, alongside its invitation. “We told you we won’t stop. And this time, it’s personal.”

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Were we the sort of people to go digging through hidden messages, then we might find ourselves asking if the “personal” reference is connected with T-Mobile USA’s “Simple Choice” individual plans. After all, the family plans were last to get a revamp, with the carrier doubling the number of people who can be included on a single plan to ten.

Meanwhile, T-Mobile’s entry-level Simple Starter plan got a data upgrade option shortly before that, with the opportunity for the contract-averse to upgrade to 2GB of LTE access for an extra $5 per month.

The timing around Apple’s iPhone 6 event would certainly lend weight to rumors that the two could be connected, though we’ll have to wait until September 10th to know more.


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