At this point, consumers don’t seem to be very confident that the SNES Classic Edition will be easier to acquire than its notoriously out-of-stock predecessor. It’s hard to blame them, too, as pre-orders from a variety of retailers sold out almost instantly last month. Nintendo, however, promises that production will get a major boost with the SNES Classic, and it’s hopeful that consumers won’t need to resort to price-gouging resellers to get one.
In an interview with the Financial Times, Nintendo of America president Reggie Fils-Aime said that his company has “dramatically increased” production for the SNES Classic Edition. If you scoff at such a statement and point to the pre-order fiasco as evidence to the contrary, Fils-Aime has some encouraging news for you. He says that those pre-order problems boil down to issues outside of Nintendo’s control and that they weren’t due to stock.
Fils-Aime goes on to say that people should resist the temptation to shell out to scalpers on sites like eBay. “I would strongly urge you not to over-bid on an SNES Classic on any of the auction sites,” he said. “You shouldn’t [have to] pay more than $79.99.”
So, with this effort to make sure that there are enough SNES Classic Editions for everyone, why was the NES Classic so difficult to find? There have been plenty of claims that Nintendo was purposefully limiting stock to increase demand, but Fils-Aime denies that was the case. Instead, he said that production for the NES Classic was based on the fact that other retro consoles before the NES Classic were low sellers.
That makes some degree of sense, because Nintendo had never really tried to break into retro consoles before the NES Classic. Now that it has, though, the hope is that Nintendo makes plenty of SNES Classic Editions for everyone and, assuming that the item proves to be just as popular as the NES Classic, produces them for longer. The SNES Classic Edition launches on September 29, and it’s then we’ll see if Nintendo has made enough to satisfy demand.