SlashGear 101: How do I get an Apple vanity url?

Chris Burns - Feb 4, 2013, 12:45pm CST
SlashGear 101: How do I get an Apple vanity url?

Just yesterday the 2013 Super Bowl revealed the very first glimpse most of the world had at Apple’s URL-shortening “” in the Star Trek Into Darkness teaser – and lucky you, you’re already signed up! The structure is not one where there will be a massive “land grab” as often is the case with these sorts of things, instead Apple has opted for a more automatic sort of push, with URLs like being active automatically. That particular address will bring you straight to the iTunes App Store listing of the SlashGear app – easy as pie!

This structure also works for the Mac App Store. If you head to, you’ll be taken to the Mac App Store’s listing of OS X Mountain Lion, also launching the Mac App Store as the iTunes App Store links launch the iTunes app. This shortened link structure includes both names of apps and names of companies. You’ll be able to link to link in three different ways to two different kinds of final locations as follows:

As the iOS Developer Library lets us know, each of these also works with the “mac” inserted to head to the Mac App Store instead of the iTunes App Store. The Mac App Store, for those of you that don’t know, is made for desktop apps rather than mobile apps – while your iPhone apps come from the iTunes App Store, your MacBook apps come from the Mac App Store.

The way you’ll get the correct app or company name for this structure is to remove all whitespace, make sure all letters are lower-case, and make sure all copyright, trademark, and registered mark symbols are taken out. You’ll be replacing the ampersand with the word “and”, and all of the following punctuation must be removed: “!¡”#$%'()*+,\-./:;< =>¿?@[\]^_`{|}~”. You’ll need to replace all accented and “decorated” character with their most basic form (elemental character) while all other characters are left as is. So make your title as basic as possible and it should, by all means, link easily.

Above: Star Trek Into Darkness trailer displays first-ever appearance of an vanity url.

If you have trouble finding the correct structure for your app or company on either app store, be sure to let Apple know at There you’ll want to tell them the full current or desired URL you’re hoping to work with, the countries your app or company works in, and the iTunes-generated long URL you’ve been working with up until now (…). You can get this longer URL by right-clicking or control-clicking the little triangle next to the app’s price in your respective app store and selecting the “Copy Link” option.


Sound all good to you? Let us know if you’re pumped up about this simple yet powerful measure Apple is taking to keep links to their app stores clean and quick!

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