Despite the ubiquity of smartphones with competitive cameras, instant cameras have come back in fashion. That said, its users still wish they had the flexibility of digital as well. Pocket photo printers can deliver that but they just don't "feel" right. Sensing a potential market, Fujifilm is launching its new instax SQUARE SQ10 that hits two birds with one stone. It is the first instax camera with a digital sensor and image processor. At the same time, it is also the first instax to use Fujifilm's new square format film.