Orange UK has confirmed its pair of Windows Phone 7 smartphones, offering the HTC 7 Mozart as an exclusive, together with the Samsung Omnia 7. The two devices will drop on October 21 2010, with the HTC 7 Mozart being the cheaper model: free with a new, two-year agreement on a £35 contract.
That gets you 600 minutes, unlimited texts and email, unlimited data and use of the carrier’s Orange Maps sat-nav app. Meanwhile the Orange Samsung Omnia 7 will be free on a £40 agreement (with the same two-year commitment) with 1,200 minutes and the same unlimited data, texts and email. Obviously there’s a “fair use” data policy in play as well.
To differentiate their offerings from other carriers, Orange will be loading their “Orange Selects” sub-store as part of the Windows Phone 7 Marketplace; described as a “shop within a shop” it will be used to highlight specific titles the carrier has either developed or is keen on. From early 2011 Windows Phone 7 users will be able to charge their paid-app downloads direct to their Orange bill; until then they’ll have to register a credit card as usual.
ORANGE REINFORCES SMARTPHONE LEADERSHIP WITH NEW MICROSOFT WINDOWS PHONE 7 DEVICES
Orange chosen as Microsoft’s key partner for Windows Phone 7 roll out in the UK giving customers more choice than ever before
• Orange to exclusively range the HTC 7 Mozart, as well as offer the Samsung Omnia 7 across all its retail channels from 21st October
• Orange Windows Phone 7 customers have quick-link access to Orange services via their handsets along with industry leading Microsoft Windows Phone 7 customer support
• All Orange customers now also benefit from having the broadest network coverage in Britain meaning they can call and text in more places
11th October 2010, London: Orange today took its place as the number one destination for Smartphones, announcing the delivery of two new handsets based on Microsoft’s latest mobile operating platform, Windows Phone 7.
As Microsoft’s key UK partner, the move builds on the long-standing relationship between the two companies and sees Orange exclusively offer UK customers the flagship HTC 7 Mozart, as well as range the stylish Samsung Omnia 7 device across all its retail channels later this month.
And it means that Orange customers have a wider choice of Smartphones and premium service support than ever before.
The HTC 7 Mozart and Samsung Omnia 7 handsets will be available to business and consumer customers on Orange from the 21st October. Both handsets will feature quick-link access to the following Orange applications and services, which will be integrated into the new Windows Phone 7 panoramic tile home screen:
• Orange Wednesdays: 2-4-1 cinema ticket app – allowing you to read reviews, watch trailers as well as redeem 2-4-1 voucher all from your handset
• Orange Maps: Your personal navigation system, offering turn-by-turn GPS guidance
• Your Orange: to help you keep up-to-date and manage your Orange account – access help articles and get the latest info on your Magic Numbers
• Orange Daily: Bringing you a selection of at-a-glance news, sport and weather content as well as extras such as Wikipedia
Windows Phone 7 users will also enjoy exclusive access to unique and diverse experiences from Microsoft’s home entertainment portfolio such as Xbox LIVE®, and Zune® as well as quick and easy access to contacts and social network updated through the newly created People Hub – specifically devised by Microsoft for Windows Phone 7.
Downloading applications is also made easy through the integration of Orange applications in the Windows Phone 7 Marketplace, via ‘Orange Selects’, creating a ‘shop within a shop’ that provides a single location to access the best applications from Orange and selected publishers. In addition, starting in early 2011, any Windows Phone 7 Marketplace purchases can be securely charged directly to the customer’s Orange phone bill, via a unique integrated billing experience – so they’ll have no need to enter credit card details.
Orange Windows Phone 7 users will also benefit from being on an award winning network, as well as having access to T-Mobile’s signal too – meaning they can call and text in more places across the UK.
Furthermore, as Microsoft’s lead partner, Orange will feature in a joint multi-million pound Windows Phone 7 advertising campaign planned for the UK, and the launch will be supported with bespoke interactive point of sale store materials and a high profile media partnership with XFM and Capital Radio, designed to amplify the sale of the very first Windows Phone 7 handset sale in the UK – only on Orange.
Tom Alexander, CEO: “Orange and Microsoft pioneered the world’s first Windows-powered Smartphone back in 2002, and together we’ve sold more than two million Orange devices running Windows mobile. The Windows Phone 7 experience is a step-change for the industry – one that promises opportunity, excitement and choice for our customers.
“Orange is now the number one destination for customers wanting the latest high-end multimedia handsets, and with our brand and our superior network we can truly take these devices and this operating system to a new level.”
With a 3.7” WVGA resolution, Super LCD Display, 8 mega-pixel camera, Dolby sound and a 1GHz Processor, the HTC 7 Mozart, exclusive to Orange, is available for free to customers who take out a £35 per month 24 month price plan. The package includes 600 any network call minutes, unlimited text, unlimited email, sat nav with Orange Maps as well as inclusive anytime internet browsing.
Meanwhile, the Samsung Omnia 7, featuring a 4.0″ Super AMOLED touch screen, 1 GHz processor will be available for free to customers who take out a £40 per month, 24 month price plan. The package includes 1200 any network call minutes, unlimited text, unlimited email, sat nav with Orange Maps as well as inclusive anytime internet browsing.
At launch, Orange HTC 7 Mozart customers will also have the opportunity to benefit from ‘Orange Personal Trainers’, providing dedicated and expert help to ensure customers get the best out of their Windows Phone 7 phones. The personalised service, part of the Orange Care portfolio of enhanced customer care services, will be available through selected retail stores as well as from Orange telesales.
Both handsets will be available to consumer, small and medium sized businesses and corporate customers. For more information, please visit Orange shops, Orange telesales or www.orange.co.uk