HTC might be using Nokia’s playbook

Chris Burns - Aug 15, 2018, 3:03pm CDT
HTC might be using Nokia’s playbook

According to a tip this afternoon, Nokia is about to go – or has already gone – the way of Nokia in the smartphone business. The tip suggests that HTC might begin using ODM for smartphone manufacturing. That’d mean that HTC would continue to be the brand, and HTC would continue to design phones, but HTC wouldn’t be manufacturing the phones themselves.

Nokia didn’t go this way – not exactly. It was a little bit different with Nokia. With Nokia, it was a phone brand that latched its cart to a single operating system only to find themselves in financial trouble when their smartphones stopped selling as well as they’d hoped. Nokia’s smartphone business was purchased by the company that made the mobile operating system, Microsoft phased them out, then Nokia began working with 3rd-party manufacturers to make Nokia-branded smartphones.

So actually, wait a minute – it’s basically the same deal here with HTC. HTC lasted a lot longer than Nokia did when Nokia started using Windows Phone. And Windows Phone failed once Microsoft bought Nokia’s smartphone-making business, whereas when Google acquired HTC’s smartphone business, Android continued to thrive. But now it would seem that HTC’s using 3rd-party manufacturers to make smartphones anyway.

That’s what HTC insider and longtime HTC software aficionado LlabTooFer said on Twitter. There, this long-time HTC-based smartphone ROM developer suggested that the Imagine Life (the code-name for the next HTC smartphone, probably HTC U12 Life) “will be ODM manufactured.”

That doesn’t mean anything bad, really. It’s like someone getting very good at designing a product because they’ve been making their own for a long time. That person starts to offload that manufacturing to a business that focuses on manufacturing exclusively, while the person gets a renewed bit of focus on the design part of the process.

Lets hope they keep at least some of the sausage when they’re planning the sandwich in the future. Take a peek at our behind the scenes look at HTC design to see what it is (or was) all about.

This might well be the best news HTC’s had in years. It’s too bad it’s not the sort of thing they’d be able to share publicly. Cross your fingers it be true, and that HTC continues to exist in this backwards moment in the history of smartphones in which we live.


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