Google Q2 2012: "mobile is where search was in 1999"

During Google's quarterly earnings call this week for their financial second quarter, the company's Senior Vice President and Chief Business Officer Nikesh Arora spoke up on how big the mobile environment is in 2012. Responding to a question on mobile advertising trends and their very near future, Arora noted that Google has been seeing no less than "phenomenal" growth in both the tablet and the smartphone space for advertising and beyond. He also noted that in terms of accelerating their plans for working with users for content acquisition on mobile device, they've made "tremendous" headway with the Nexus 7.

Arora noted that Google is "working closely with music studios [and] given that there are models out there, it is becoming standard that you have the ability to offer content to the end user."

And it's not just the tablet that's driving Google's continued giant investment in mobile:

"As I said, mobile is where search was in 1999. We were working with advertisers to understand truly the opportunities. We are seeing mobile CPCs [costs per click] are healthy and we expect in the long term that they will continue to be healthy." – Arora

And it's the end users who matter most to Google, explained Arora, noting that they remain committed not only to Android, but to making sure the hardware that runs Android that's approved by them is top-notch all the way.

"Mobile is very important. I think it's important to look at what's happening in the marketplace, it's evident in our commitment to Android. We believe mobile is critical to the future, and I know it seems a little complicated, we simplify that by focusing how we provide the best experience for the user.

So we work with Andy Rubin's team – and in that process he works with the best OEMs in the marketplace to make sure the combination of software and hardware is the best. It's important to get that experience delivered. We work with OEMs to make sure we get the best of breed experience." – Arora

Sound like Google is ready to continue their Android wave into the future? Stay tuned as SlashGear continues to smooth the curl and make it all plain to see for you, the reader! Also don't forget to check out other recent bits from this past week on the Nexus 7 and how it's grown to be a radically popular piece of Google history already in the very short time it's been on the market!