Google’s next step after Google Feed is “Google Discover” and it’s all about News. Google’s describing it a bit differently – they’re offering this system up as a set of changes in the way they think about Search. “We’re launching a major update to this experience,” said Karen Corby, Google Search Group Product Manager, “including a new name, a fresh look, and a brand-new set of features.”
The new Google “Search”
Google’s Ben Gomes, VP, Search, News and Assistant, offered up three fundamental ways Google was changing the way they think about search. Each of the three is a shift from one way of thinking to a different way of thinking – all in the search arena. As Gomes explained, “Underpinning each of these are our advancements in AI, improving our ability to understand language in ways that weren’t possible when Google first started.”
Three fundamental shifts in Google Search
• From answers to journeys
• From queries to “providing a queryless way to get information”
• From Text to “a more visual way of finding information”
To make this a reality, Google Feed was changed to Google Discover. In this section in Google’s app (and in some cases, on an Android’s home page), are a set of topics. Each topic is chosen based on a variety of elements, unique to each person. Also in the mix: location information, time, and date.
Users will find topics joined by information from news sources (and the like). “In addition to this new look, you’ll also see new types of content in Discover,” said Corby. “You’ll find more videos and fresh visual content, as well as evergreen content—articles and videos that aren’t new to the web, but are new to you.”
Evergreen content in this feed might seem like a new idea, but it’s based on Google’s already-active back-catalogue of indexed webpages from across the internet. This feed – including news, evergreen content, and other items – will be somewhat customizable, and it’ll (eventually) be available in multiple languages – and with more than one language in a single feed.
Where can I get it?
Google Discover was made available first at Google.com for mobile devices. Google dot com is now “your new mobile homepage where you can not only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most,” said Corby. “This will be rolling out over the next few weeks.”