Everything Everywhere created from T-Mobile and Orange merger: new “super-network” promised

Chris Davies - May 11, 2010
Everything Everywhere created from T-Mobile and Orange merger: new “super-network” promised

Having seen their merger approved, UK carriers Orange and T-Mobile have announced their plans for a “single super-network” under the joint venture name “Everything Everywhere”.  The two carriers will continue to operate as ostensibly separate businesses, at least when public facing, each with their own stores and promotions; however, later this year subscribers will be able to use each of the company’s wireless networks interchangeably and without fees.

Together, Everything Everywhere has over 30m subscribers (biased toward pre-pay) and 713 retail stores.  While better coverage for users is probably the best news, Everything Everywhere reckon their new “super-network” will save money and the environment by reducing duplication, together with allowing them to greater invest in extending their reach.

The two carriers are expected to be fully integrated by July 1st 2010, though there’s no specific timescale for the cross-network roaming.  More details in the press release below.

Press Release:


Companies outline vision to give customers instant access to everything, everywhere␣

Everything Everywhere␣: One company, running two of Britain’s most famous brands – Orange and T-Mobile

Best for customers: Scale of new company allows delivery of best value, best choice, best coverage and best quality in the industry
Biggest Network: Plans for a single super-network that will give bigger and better coverage for customers, with a smaller impact on the environment
Benefits begin this year: Roaming across both networks due later this year, at no additional cost to the customer
Boost for Sales: Biggest operator retail presence on the high street with over 700 stores today
Brilliant Service: Focus on quality, to ensure customers receive the very best service, helping people discover more from their mobile
Acceleration in new markets: New assault on business market, continued leadership in wholesale, and focus on new revenue streams
One Team: New Leadership Team announced to take the company forward

London. 11 May 2010. Britain’s biggest communications company was unveiled today, promising to transform the industry and give UK consumers the best coverage, devices, service and communications experience possible.
The company – called Everything Everywhere␣ – will run two of Britain’s most famous brands, Orange and T-Mobile, and has a customer base of 30 million people: over half of the UK adult population.

Orange and T-Mobile will continue as leading brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company, with one team and one vision to give consumers instant access to the people, places and things they want, wherever they are.

Everything Everywhere␣ is the name of the company that runs Orange and T-Mobile, and the company that all 16,500 employees will work for. The company will be officially integrated on July 1.

Tom Alexander, Chief Executive of Everything Everywhere␣, said: “Together, we are Britain’s biggest communications company, with over 30 million customers.
“We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.
“That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.
“We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile. It’s our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities.”


Everything Everywhere␣ will give the two trading brands of Orange and T-Mobile a shared platform of strength, with each brand owning clear emotional territory in terms of propositions, marketing and brand identity.
To customers, Orange and T-Mobile will continue to compete as distinct brands in the market, each having its own shops, campaigns, propositions and service centres.

Best network

Everything Everywhere␣ is creating the country’s biggest and best mobile network. The ambition is to combine both the Orange and T-Mobile networks, cut out duplication, and create a single super-network.
For customers it will mean bigger network and better coverage, while reducing the number of stations and sites – which is good for cost reduction as well as being good for the environment.
Later this year, customers will experience the first benefits of the merger, with the ability to roam across both networks at no additional cost.

Boost for sales

Together Orange and T-Mobile have over 700 stores on the British high street today. The company is now looking at continuing to improve and evolve its estate to generate more sales and cement its position as the UK’s number one communications company.

Brilliant service

It is an ambition of Everything Everywhere␣ to deliver the best service in the industry to the company’s 30 million customers across both brands.
The company intends to do that by offering an excellent level of service, with the best-trained and motivated people helping customers.

Acceleration in new markets

The company intends to propel itself beyond mobile communications, with a greater focus in developing new revenue streams based on the way customers will use their devices in the future.
With greater scale, the company intends to develop new revenue streams in adjacent markets, such as mobile advertising and mobile commerce.
With the company’s new coverage and scale, it also intends to ramp up offers to the business market, with the best propositions and value for businesses across Britain.

One Team

There is a new Leadership Team for Everything Everywhere␣, with key personnel from both Orange and T-Mobile running key areas of the enlarged business.
The team is led by Tom Alexander, Chief Executive, and Richard Moat, Chief Financial Officer and Deputy Chief Executive.

Joining them in the Leadership Team, are:
Andrew Ralston, Chief Commercial Officer Guillaume van Gaver, Vice President of Marketing Mark Duncan, Vice President of Sales & Loyalty Andrew Coull, Vice President of Retail Pippa Dunn, Vice President of Orange Propositions Lysa Hardy, Vice President of T-Mobile Propositions Gerry McQuade, Chief Development Officer Marc Overton, Vice President of Wholesale Martin Stiven, Vice President of Business Bruno Duarte, Vice President of Home Russel Taylor, Vice President of Business Development and Online Neal Milsom, Vice President of Finance Emin Gurdenli, Vice President of Network Fotis Karonis, Vice President of IT Jackie O’Leary, Vice President of Customer Operations Rui Pereira, Vice President of the Programme Management Office John Cromack, Vice President of Purchasing Linda Kennedy, Chief Change Officer Ian Pitcher, Vice President of People Operation Nicolas Ott, Vice President of Strategy, Planning and Regulatory Steven Day, Vice President of Brands and Communications James Blendis, Vice President of Legal Ben Messore, Vice President of Strategy

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