AT&T set to spend $150m on Lumia 900 campaign

Cory Gunther - Apr 9, 2012
AT&T set to spend $150m on Lumia 900 campaign

Forget the iPhone. We are hearing AT&T is pulling out all the stops, along with their checkbook, and will be spending around $150 million on the Nokia Lumia 900 ad campaign. If recent reports from AdAge are accurate, AT&T will be going above and beyond what they did with the iPhone and will be spending plenty of green this month for Lumia marketing.

Although AT&T picked the odd day of Easter Sunday for the official launch date, we are already starting to see bits and pieces of this new ad campaign with the Lumia 900 lighting up the streets of NYC this weekend, and surely there will be more to come. Not to mention AT&T’s hints that it would be their biggest launch ever.

With 4G LTE and an awesome $99 price tag the Lumia 900 has the best chance to make it big for Windows Phone. The question still remains – will this sell over the iPhone 4 now that its price has been dropped? See our head-to-head comparison below. If you haven’t checked out our full review we’d highly suggest you do so right here because the Lumia 900 is definetaly a great smartphone.

[via Venture Beat]

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