A number of publications being distributed across the UK this week are carrying an Apple-made advertisement coinciding with Earth Day. As Apple’s ongoing court case with Samsung rolls on in the background, these ads run right out in public, suggesting one very pointed issue. “There are some ideas we want every company to copy,” it says, suggesting that their eco-friendly initiatives are not under copyright like their patents.
Earth Day is today and Apple’s green advertisements have been run in papers such as The Guardian and the free paper Metro. It’s only ever-so-slightly ironic that a green-themed advertisement such as this would be run in a paper news publication rather than online, but there’s always time – we could see the ad appearing online sooner than later.
This advertisement also includes a body of text, including “when everyone makes the environment a priority, we all benefit.” Apple’s ad also includes “we eagerly await the day when every product is made without the harmful toxins we have removed from ours.”
Click the thumbnail above for a large version of the full-page spot.
In Apple stores across the United States, the UK, and (at least some parts of) the world, Apple logos are changed to green and Apple employees are wearing green shirts. Apple’s green initiatives include a friendly Tim Cook-narrated video released this week as well.
You can find more information on Apple’s initiatives in our Apple marks Earth Day 2014 article from earlier this week. Apple’s own hub for such information is also live 365 days a year.