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Amazon Windowshop For UK, France & Germany Hits iPad App Store

Amazon Windowshop, the retailer's "complete rewrite" specifically to suit shoppers browsing on Apple's iPad, has now crossed the Atlantic and sprouted European versions. Windowshop for Amazon UK, Amazon France and Amazon Germany have all launched today, offering the same selection as you'd get from the webstore, but scaled to suit the iPad's display and finger control.

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There's also 1-click purchases and Wish List support, just to make sure you spend all your money with Amazon. The apps themselves are free; you can download the UK version here [iTunes link]

Press Release:

Amazon Windowshop is a Complete Rewrite of Amazon.co.uk Specifically for iPad

Luxembourg – December 14 2010 – Amazon.co.uk today launched Amazon Windowshop, a complete rewrite of Amazon.co.uk specifically for the iPad. Amazon Windowshop's intimate and fluid user interaction is made possible by the iPad's responsive, multi-touch interface. Amazon Windowshop provides a new bar for online shopping, and many Amazon customers may prefer Amazon Windowshop even when a large screen web interface is readily available. Behind the scenes everything remains the same – millions of in-stock items at great prices will be quickly dispatched from one of many fulfillment centres direct to your door.

"Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas," said Greg Greeley, Vice President EU Retail at Amazon. "It is a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers. It is the same vast selection, same low prices, same convenient shipping offers – such as the Amazon Prime program – but with a new touch screen interface for shopping wherever customers use their iPad."

This new experience is designed to make exploring everything from books and toys, to video games and gym equipment easy, fun, fast and convenient for iPad owners. Amazon Windowshop is now available for free from the App Store at www.itunes.co.uk/appstore Visit http://www.amazon.co.uk/ipad_app_ws for more details.

Amazon Windowshop for Amazon.de and Amazon.fr also launched today following the introduction of Windowshop for Amazon.com in October 2010.

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