Amazon Windowshop for iPad hits App Store

By Chris Davies/Oct. 26, 2010 9:47 am EST

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Amazon has launched an iPad app, Amazon Windowshop, reckoning that users of Apple's slate will spend more money if they have a custom-designed interface. Described as "a complete rewrite of Amazon.com," the new app – which is a free download [iTunes link] from the App Store – offers the same products as the regular browser version, as well as 1-click purchases and Wish List support.

Right now the app works predominantly in portrait orientation, but we're guessing Amazon will be spending a lot of time finessing the software. It's seemingly only available in the US at present, so hopefully the retailer will also address that, too.

Press Release:

Amazon Windowshop is a Complete Rewrite of Amazon.com Specifically for iPad
SEATTLE, Oct 26, 2010 (BUSINESS WIRE) –

(NASDAQ: AMZN) — Amazon.com today launched Amazon Windowshop, a complete rewrite of Amazon.com specifically for the iPad. Amazon Windowshop's intimate and fluid user interaction is made possible by the iPad's responsive, multi-touch interface. Amazon Windowshop sets a new bar for e-commerce, and many Amazon customers may prefer Amazon Windowshop even when a large screen web interface is readily available. On the backend, everything remains the same – 49 fulfillment centers with millions of in-stock items that ship with Amazon's customary low prices and fast delivery. But on the front end, customers will experience a new Amazon.com.

"Amazon Windowshop is a top-to-bottom rewrite of Amazon.com – designed and built without compromise just for iPad," said Jeff Bezos, founder and CEO of Amazon.com. "Try it. I think you'll find it's an amazing new way to shop Amazon's millions of items. Same selection, same low prices, same fast delivery, same benefits of your Amazon Prime membership – just a completely new, fluid interface designed specifically for lean-back, touch screen tablets."

This new experience is designed to make exploring everything from textbooks and jeans, to video games and golf clubs, easy, fun, fast and incredibly useful for iPad owners. Amazon Windowshop is now available for free on the App Store at www.itunes.com/appstore.