Yahoo Celebrates Its 20th Year On The Internet

Twenty years ago today, Yahoo launched as a simple search engine created by Jerry Yang and David Filo. The landscape of the Internet has changed drastically over the past two decades. Yahoo is still in the game, especially with its recent acquisitions of Aviate, Flurry, and BrightRoll. Yahoo has been investing in adding new companies to its portfolio so it can keep enhancing ..... the way we use the internet today. Yahoo has recently been setting its sights on the mobile market as it hosted its first Yahoo Mobile Developer Conference last month.

Recently Yahoo has grown leaps and bounds. It has tried a lot of game changing techniques since its new president and CEO Marissa Mayer took over in 2012. She was practically poached from Google and has helped Yahoo to viciously claw its way back to relevance as more than just a search engine.

Yahoo spent a whopping $640 million USD to buy the video advertising network BrightRoll last year. BrightRoll furnishes 2 billion ads for streaming video every day. That should boost Yahoo's portfolio as BrightRoll brought in over $100 million in revenue last year.

It may seem like an expensive purchase, but it pales in comparison to when Yahoo bought Tumblr for $1.1 billion USD in 2013. Some say the motivation for Yahoo acquiring the youth-driven blogging site was to create a direct competitor to Facebook, which Tumblr will likely never be.

Yahoo also bought the mobile analytics company Flurry last year for $200 million USD. This is Yahoo's way of tracking the pulse of the mobile market, leading to the Yahoo's first Mobile Developer Conference. Flurry debuted a set of developer tools there including ways to help developers monetize apps using Yahoo powered in-app searches.

Source: Yahoo