With Reddit Original Video, you are the product

Chris Burns - May 6, 2015, 3:18 pm CDT
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With Reddit Original Video, you are the product

You may have heard of the new service Reddit Original Video announced just this afternoon. If you’re like any one of the millions of content creators on the web today, you might be wondering how you’re going to get in on it. You aren’t. This isn’t the same sort of deal as YouTube, Vimeo, or any other video service. It’s not quite that massive. Instead, Reddit Original Video is going to be more like a content creator in and of itself. It’s a video team, filming and sending video to you.

Back in 2013, Reddit created a video series called “Explain Like I’m Five” based on their community based around explaining dense subjects in simple terms. This series still rolls out now – not extremely often, but still.

Will Reddit publish these videos on their own servers?

Probably not. Not at first, anyway.

Instead they’ll monetize by publishing to places like YouTube, Vimeo, and the like. They’ll capitalize on ad revenue like any other common content maker.

Later on? Maybe they’ll expand and command the whole stream, top to bottom.

Meanwhile Reddit also produces a Podcast. If this Podcast is any indication of what’s in store for the future, Reddit will be publishing its video content to as many different content hosts as possible.

Above you’ll see the first “teaser” video made for Reddit Original Video.

This video invites you to take part.

Inviting you to take part in creating the content that Reddit will then capitalize on.


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