OPPO

The smartphone market is saturated and innovation is the key for each manufacturer to stand out in the competition. Besides Apple and Samsung, Chinese OEMs have been at the forefront of innovation, and one of them is OPPO, which is leading the charge with innovations in optics and fast charging technologies. In its dedicated approach, through the years, OPPO has been ahead of the curve owing to its focus on R&D and commitment to excellence, which has especially found brand loyalists in millennials and young adults.

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It's hard to consider a product mainstream when there are only two or three people selling a small number of them. For foldable phones and tablets to really be accepted as the future of mobile, they have to be more accessible in design, availability, and price. Those are the goalposts that OPPO tried to hit with the company's first foldable device. With mixed excitement and cautious optimism, we took the OPPO Find N for a good spin to see how many points it managed to score on its first try.

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OnePlus's custom Android spin was a point of pride for both the company and phone owners. Although it ended up not using the famed CyanogenMod, it was not that heavy on customizations, and the changes that OnePlus added on top were generally received well and highly desired. Recently, however, OxygenOS has started to become a liability more than an asset, and the supposedly stable OyxgenOS 12 update for the OnePlus 9 and OnePlus 9 Pro did a lot of damage to its image. OnePlus is coming out with an update to address some of those bugs, but it doesn't exactly address all the concerns about the ColorOS-based spin.

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The foldable phone segment is not as flooded as the mainstream smartphone market, thus every new model sparks interest amongst early adopters. The launch of the OPPO Find N foldable phone has piqued the attention of tech enthusiasts who were longing for a Samsung Galaxy Z Fold 3 and Microsoft Duo 2 competitor.

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OPPO made a big splash this week with the debut of its first foldable phone, the OPPO Find N. Initial feedback seems to be quite positive, but it was the same for the first Samsung Galaxy Fold until a week or month after those hands-on articles were published. The Find N, however, isn't the only innovation that the company had to reveal earlier this week. It finally disclosed some details about its new camera technology, and it will probably make mobile shutterbugs wish there was already a phone that would be using it.

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Almost all smartphone makers, including Apple, know that foldables are the next big thing in the market. Few, however, dare to actually take risks, especially potentially selling at a loss. There are still many issues to be addressed both in the design and in the pricing of these foldable phones, and the prohibitive costs of solving those problems ensure that only a few players control the market. OPPO, however, is trying to be the rebellious upstart this time around, and it's trying to hit hard areas where it matters the most.

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With foldables slowly becoming more "normal," smartphone makers are jumping on the next fad in mobile: making their own in-house processors, just like Apple's A and M series and Google's new Tensor chipset. A few months back, Vivo debuted its own V1 image processor in the Vivo X70 series, and now distant relative and rival OPPO is following suit. In this case, however, OPPO has the ambitious goal of surpassing Google when it comes to computation photography and AI-powered image processing.

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Today at INNO Day 2021, OPPO revealed Air Glass, a new "assisted reality" wearable that isn't quite like the AR (augmented reality) glasses of the past. While our minds will likely jump to Google Glass or maybe even the Magic Leap One when talking about augmented reality headsets, the OPPO Air Glass looks quite a bit different from both of those products. For starters, OPPO Air Glass uses a detachable monocle design, but beyond that, it also seems to narrow the focus of AR glasses with a straightforward heads-up display and a small but useful collection of apps.

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Despite many missteps, OnePlus has enjoyed a strong following of fans that believe in the upstart's vision for smartphones. In the past months, however, it may have been increasingly obvious that the company is heading in a totally different direction. Part of that is probably being blamed on OnePlus' "merger" with cousin OPPO, and the effects of this change are now being felt in a very negative way. In addition to being terribly buggy, OxygenOS 12 might also be bringing in too much of OPPO's ColorOS, including the way it closes the doors on some features that OnePlus users have been enjoying for quite a while now.

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Foldable phones are no longer novelty items today, especially with Samsung trying to push its products to the mainstream market. Despite assurances of improved durability and lower price tags, there are still some misgivings about the practicality of such a device. OPPO, however, is now claiming that it finally resolved the most glaring issues, which is also why it's coming late to the party. Come next week, it will finally unveil the foldable OPPO Find N, but it will need to have more than words to prove it has really outdone Samsung.

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Part of OnePlus' motto to "Never Settle" also involved the customer experience when it came to its phones' software. By shipping with an almost vanilla version of Android, the company could ensure speedy updates and at least fewer bugs of its own making. Even some OnePlus fans, however, might argue that that hasn't been the case for a long time, and things might actually start to get worst. The latest OxygenOS 12 release, for example, is irking many OnePlus 9 and OnePlus 9 Pro owners because of numerous bugs that are partly being blamed on OPPO's ColorOS.

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Camera bumps have become a point of distinction for smartphones these days rather than just a functional part of the design. A mobile camera's design is defined and constrained by the sensors and lenses they hold inside, which often results in bulky constructions that jut out from a phone's body. That, in turn, gives the phone an uneven back that presents certain usability problems. While work continues on shrinking those hardware components, OPPO is presenting an interesting solution that makes at least one of those big cameras move in and out of the body like a '90s point-and-shoot camera.

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