What do you do when your premiere product isn't selling as well as expected? First you try to market it as hard as you can, utilizing all resources and channels as your budget allows. And when that fails, you perhaps have very little choice but to cut your losses and cut the product's price to encourage more sales. That might be the process, more or less, that BlackBerry went through with the Priv smartphones. Under the guise of making it more accessible to more people, the company has implemented a permanent price cut for the smartphone in the US, UK, and Europe.