Sony RX100 III gets official, pop-up EVF included

Following quite a few leaks, including a couple that surfaced over the past two days, Sony's Cybershot RX100 III is now official. The camera maker is showing off the same camera we saw in the press images that cropped up yesterday, and yes, the pop-up viewfinder is included.

Calling it a retractable viewfinder, the EVF is an intriguing OLED Tru-Finder alongside an eye sensor for automatically toggling betwixt the display and viewfinder. This provides a useable alternative for those not interested in the adjustable 3.0 display on the back.

As leaked, Sony has gone with a ZEISS 24-70mm F/1.8-2.8 lens accompanied by a 20.1-megapixel back-illuminated 1-inch Exmor R CMOS sensor. There's a BIONZ X processor powering it all, and an integrated 3-stop Neutral Density filter.

Rounding out the camera's rather extensive features is the ability to snap 4k still images and record 50Mbps Full HD video with XAVC S support — the first Cybershot that boasts such support. There are a slew of shooting models and filter effects, a pop-up flash, and promised battery life of 320 mins (still images using display).

There's no word on pricing or availability yet.