There might be some wisdom to Apple's once-a-year launch cadence and seemingly more modest upgrades year after year. Android OEMs launch twice a year or more, making the gaps between each flagship model smaller and the features so much closer to each other.
When Apple finally does make big changes, it makes huge changes. That happened with the iPhone X and we might be seeing the same revolution with the iPhone 11 and especially the iPhone 11 Pro. While the new camera bump is the center of attraction, it's not the only reason iPhone fans and users will be thinking hard about upgrading to this year's latest.