SEAT el-Born EV concept looks like Model 3 and Bolt had a baby

Chris Davies - Mar 1, 2019, 11:21 am CDT
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SEAT el-Born EV concept looks like Model 3 and Bolt had a baby

SEAT has revealed its first all-electric concept car based on the VW Group’s new MEB platform, and if you’ve ever wondered what the child of a Tesla Model 3 and Chevrolet Bolt EV might look like, the el-Born may be the answer. The concept will appear for the first time at the Geneva Motor Show 2019 next week.

It’s built on the MEB platform that Volkswagen Group has developed for its big push into pure-electric vehicles. So far, the majority of the concepts we’ve seen publicly using the MEB architecture have born the VW badge on the front. However it’s intended for use across the group.

Indeed, SEAT’s first all-electric, MEB-based production car is expected to be launched by 2020. The brand will be the second of the VW Group’s various nameplates to launch a product using the architecture – VW’s own hatchback EV will be first – and is dropping heavy hints that the el-Born is what we should expect it to resemble. Indeed, for a “concept car” this is all surprisingly rational.

It’s named after a neighborhood in Barcelona, Spain, and urban driving is clearly the focus given the size. SEAT’s Barcelona design studio is responsible for the styling, too, though the production car will be based at VW Group’s Zwickau plant in Germany.

SEAT el-Born power

MEB is designed to be flexible: front-wheel drive, rear-wheel drive, or all-wheel drive; a choice of electric motor powers; and a variety of battery pack sizes for different weights, ranges, and pricing. In the case of the SEAT el-Born, it’s configured for 150 kW, or 201 horsepower. That’s good for 0-62 mph in 7.5 seconds, the automaker says.

As for range, there’s a 62 kWh battery pack. On the WLTP European drive cycle, that’s expected to deliver up to 261 miles. It’s worth remembering that the US EPA test cycle for EVs typically sees them come in notably lower than the European tests.

100kW DC fast charging support, meanwhile, means a 0- to 80-percent recharge in 47 minutes. SEAT says it has given particular thought to how the car will handle extremes of temperature, too.

A familiar face

It’s hard not to look at the el-Born and be reminded of some of the other EVs on the market. At first glance, the fascia and hood have heavy hints of a squashed Tesla Model 3. From the A-pillar back, meanwhile, there are clear cues from the Chevrolet Bolt EV. Neither are particularly bad places to take inspiration from, but though the SEAT is a handsome little hatchback, the automaker should probably expect some accusations that it’s fairly derivative.

Still, with its wheels pushed out to the corners, chevron-patterned nose, and sharply-angled headlamps, the el-Born certainly isn’t ugly. “Our Design Team has taken very seriously the challenge of making our first full electric vehicle attractive,” Alejandro Mesonero-Romanos, Director of Design at SEAT, said of the concept. “I believe that driving electric cars has to be thrilling, has to be fun. We have to make customers fall in love with the idea of the electric car.”

For Geneva, the el-Born will side on 20-inch wheels. They get special turbine design covers, for improved aerodynamics as well as brake ventilation. A rear double-layer spoiler also improves the aero.

Inside, meanwhile, the near-production-ready aesthetic continues. SEAT’s 10-inch infotainment screen in the center console looks like something that could readily translate to dealerships, as do the controls and other switchgear. More cabin space for storage is promised, too, facilitated by the fact that the electric drivetrain intrudes far less than an internal-combustion one would.

Even the “autonomous” features are production-practical. SEAT is including parking assistance – with the el-Born handling steering, acceleration, and braking to get into a space – among other things, but nothing beyond Level 2.

In short, when it makes its debut next week, all that’s standing in the way of the SEAT el-Born and success is likely to be design controversy and question about pricing. The car is unlikely to go on sale in North America, though similar vehicles based also on the MEB platform almost certainly will. We’ll know more when SlashGear heads to the Geneva Motor Show next week.


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