A lot of fun stuff happened at RIM’s BlackBerry Jam event. They’ve been showing off their latest BlackBerry 10 mobile operating system and even debuting weird videos. After the event, RIM CEO Thorsten Heins spoke to the press to answer some questions, and he was confident that BlackBerry could be — not number one or number two — but number three in the mobile OS market.
Heins thinks that RIM has a solid chance to overtake Windows Phone 8 and grab the third spot behind iOS and Android. He clarified that BlackBerry isn’t just another mobile operating system that’s saturating the market, and that RIM can put a big dent in Windows Phone 8. Here’s what Heins had to say:
“We have a clear shot at being the number three platform on the market. We’re not just another open platform on the market, we are BlackBerry.”
He pointed out that some of the unique features of BlackBerry 10, like the BlackBerry Hub and the new multitasking UI, will help BlackBerry become a real contender against other mobile operating systems. Heins also said that the company wants to focus on better multitasking for the BlackBerry OS. He brought up iOS and its inefficient way that it jumps in and out of apps, which Heins says may not be the best method for power users.
So, why number three? Why not number two or even number one? Heins responded by saying, “You climb a mountain step by step.” He said that he wasn’t thinking about BlackBerry becoming the number one smartphone, but instead becoming number one in mobile computing, which means that RIM isn’t only focusing on making smartphones, but an “entire mobile computing platform.”
For now, let’s hear it for RIM’s new chant: “We’re number three! We’re number three! We’re number three!”
[via The Verge]