Razer x BAPE – a match made in cult consumer heaven

Chris Burns - Nov 30, 2020, 2:24pm CST
Razer x BAPE – a match made in cult consumer heaven

Razer and A Bathing Ape (BAPE) officially announced their first collection of products with prices and release dates to boot. This will be a cross-brand sort of situation, with limited edition BAPE x Razer products aplenty. The first set of items includes t-shirts, a hoodie, a backpack, Opus, Goliathus V2 Speed, and DeathAdder V2. This collaboration is set to be called the A GAMING APE collection.

Razer just teamed up with BAPE to create a limited edition set of produces for release in December of 2020. The first set of items appear to be priced relatively similar to what they’d be priced otherwise – plus a couple extra 10 dollar bills. For example the Razer x *A Bathing Ape® DeathAdder V2 will cost you around $90 instead of its standard (non-Bape) iteration is $70.

• Razer x *A Bathing Ape® DeathAdder V2: $89.99 USD / €99.99
• Razer x *A Bathing Ape® Goliathus V2 Speed: $39.99 USD / €49.99
• Razer x *A Bathing Ape® Opus: $299.99 USD / €299.99
• Razer x *A Bathing Ape® Rogue 15-inch Backpack: $179.99 USD / €199.99
• Razer x *A Bathing Ape® Full Zip Hoodie: $385 USD / €385
• Razer x *A Bathing Ape® Camo Team Tee: $179 USD / €179
• Razer x *A Bathing Ape® Black Tee: $115 USD / €115
• Razer x *A Bathing Ape® White Tee: $115 USD / €115

If you’ve never seen a BAPE shirt or any sort of product from BAPE before, know this: The pricing isn’t unexpected. A hundred dollars or more for a t-shirt from this streetwear brand is pretty standard.

The rise of Razer and a team-up with BAPE go hand-in-hand. As Razer transitioned from gaming-only to gaming lifestyle brand, it was only a matter of time before cross-branding began with complimentary brands. Razer has been growing a cult following since their debut in 1998. BAPE’s been growing a cult following since 1993.

Above you’ll see each of the peripherals included in this initial launch. Below you’ll see the several different pieces of clothing that’ll be released at the same time.

The more one thinks about the situation, the more one wonders how this sort of team-up hasn’t happened before. Cross your fingers this isn’t a one-off sort of collaboration.

NOTE: The electric eye-piercing greens shown in the images above seem to be slightly more realistically toned if we look at Razer’s official “lifestyle” photos, as you’ll see here:

The release date for the A GAMING APE collection is December 4, 2020. This event will start at 6PM PDT. That’s also December 5, 11AM JST, as this event crosses the ocean. There will be a special RAZERSTORE LIVE streaming event for the products on December 3 at 6:30 PM PDT.


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