Nikon DSLR teaser campaign: new camera on March 8th?

Chris Davies - Feb 26, 2010, 4:04am CST
Nikon DSLR teaser campaign: new camera on March 8th?

It’s been a while since we’ve had a good digital camera teaser campaign, and so we’re glad to see Nikon apparently jumping in to deliver just that.  Various French camera sites are reporting receiving glossy cards through the post, with a number on one side and some French text (“I am…” and “I am fun” so far) on the reverse; there’s no mention of Nikon, but the colors match the company’s color-scheme and the recipients are believed to be all Nikon users.

So far two cards have been received, one with the number 8 and then shortly after a second with the number 7.  Nikon Rumors have worked out the posting schedule, and if the pattern continues then the final card – presumably number 1 – will go out on Friday March 5th.

Interestingly, Nikon have scheduled a press conference in the UK on Monday March 8th, which seems unlikely to be coincidental.  There’s speculation that the teased device might be Nikon’s first mirrorless DSLR, a replacement to the D700 or perhaps the mysterious Nikon EVIL which is believed to fill a gap in the high-end with a 1080p HD capable camera, and which has been tipped for Photokina.

[via Nikon Rumors]

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