It’s no secret that many are gravitating towards Netflix, Hulu and similar services to get their entertainment fix, and traditional cable viewership has suffered as a result. The introduction of Sling TV, a streaming television service from Dish Network, is likely to further entice consumers away from traditional pay-TV subscriptions, but so far video on demand and similar services have done a well enough job on their own. According to a new report that looks at Nielsen data, traditional television viewership in the US has dived.
Speaking to The Guardian, Anthony DiClemente and Benjamin Black, both analysts for Nomura, discussed a new report based on Nielsen statistics, and they say it represents “one of the worst declines” they’ve thus far seen in their coverage of streaming services.
This follows a Nielsen report from this past December pointing toward a dramatic year-on-year increase in streaming service viewership (60%) alongside a modest decrease in traditional television viewership (4%) for that past quarter. These latest numbers are likewise showing dramatic changes in viewership numbers, but this time in ways that’ll likely have networks on edge.
In November, Netflix’ CEO Reed Hastings predicted the death of broadcast TV during a talk in Mexico City, saying that “It’s kind of like the horse, you know. The horse was good until we had the car. The age of broadcast TV will probably last until 2030.”
SOURCE: The Guardian