Nielsen

TV networks are misspelling shows on purpose to tweak Nielsen ratings

TV networks are misspelling shows on purpose to tweak Nielsen ratings

Some days are worse for television ratings than others, and TV networks know this. Nielsen stands chief among data companies when it comes to TV ratings, and so it is perhaps no surprise that networks have found a way to game the system. As it turns out, some networks are deliberately misspelling the names of their shows on days they know are likely to have poor ratings, helping preserve their ratings and their public image.

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Nielsen: Low Nintendo Switch awareness among non-gamers

Nielsen: Low Nintendo Switch awareness among non-gamers

The Nintendo Switch may be enjoying some early success, but a new study from Nielsen shows that Nintendo may have some work ahead of it if it wants the Switch to be the second coming of the Wii. According to Neilsen's Games 360 report for 2017, Switch awareness among people who identify among non-gamers is still pretty low.

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Battlefield 1, Call of Duty lead the way in Nielsen’s most anticipated games

Battlefield 1, Call of Duty lead the way in Nielsen’s most anticipated games

Nielsen Game Rank has released its list of the most anticipated games for the Holiday 2016 season, and it probably won't come as much of a surprise that Battlefield 1 and Call of Duty: Infinite Warfare are in a dead heat for the most anticipated multi-platform title. The survey gives both titles an overall anticipation rating of 96%, while Final Fantasy XV and Batman: Return to Arkham round out the top four most anticipated multi-platform games.

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Streaming video services found in half of U.S. homes

Streaming video services found in half of U.S. homes

Following years of reports about the growing number of cable cutters and those augmenting their traditional television subscription with streaming video, Nielsen has announced a new milestone for SVOD services: they're now found in half of all U.S. households, making them as ubiquitous as the ever-loved DVR. Per its latest ‘Total Audience Report,’ the number of U.S. adults using live television with DVR and watching time-shifted TV has nearly reached the same level as AM/FM radio users.

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Nielsen report: most cable networks lost viewers this year

Nielsen report: most cable networks lost viewers this year

According to a new Nielsen report, most cable networks lost a substantial number of viewers this year in comparison to the same numbers from 2014. Only a few steadfast networks saw gains in their viewership numbers, with Cartoon Network trumping them all and both AMC and Discovery following close behind. Despite those few successes, though, overall cable network performance was low -- and they mostly have Netflix to blame.

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Netflix, Hulu and more are dominating traditional TV

Netflix, Hulu and more are dominating traditional TV

It's no secret that many are gravitating towards Netflix, Hulu and similar services to get their entertainment fix, and traditional cable viewership has suffered as a result. The introduction of Sling TV, a streaming television service from Dish Network, is likely to further entice consumers away from traditional pay-TV subscriptions, but so far video on demand and similar services have done a well enough job on their own. According to a new report that looks at Nielsen data, traditional television viewership in the US has dived.

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Music streaming up by 54% in 2014 as digital sales continue decline

Music streaming up by 54% in 2014 as digital sales continue decline

New evidence in the form of a report from Nielsen SoundScan has confirmed that 2014 saw a significant shift in the digital music market among U.S. consumers. While the last decade has seen a clear dominance of downloading digital music purchases, last year marked a notable decline in that trend as steaming services maintained their explosive growth. Nielsen's report notes that digital sales dropped by 9%, to 117.6 million, while online streaming was up by 54% over 2013.

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TV viewership dropped last quarter, online streaming skyrocketed

TV viewership dropped last quarter, online streaming skyrocketed

The latest report from Nielsen shows the growing change in how consumers are watching their favorite shows. Last quarter, the number of people watching traditional television dipped by 4-percent, but those watching shows through online streaming services skyrocketed by 60-percent. This is in comparison to the same quarter (Q3) last year, and it is anticipated the increase in streaming video adoption will impact traditional TV. This news comes shortly after Netflix's CEO Reed Hastings predicted that traditional TV will be effectively dead by 2030.

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Netflix CEO talks Nielsen plans, predicts broadcast TV’s death

Netflix CEO talks Nielsen plans, predicts broadcast TV’s death

Earlier this month, news surfaced via the Wall Street Journal that Nielsen will soon begin monitoring viewership numbers on services like Netflix. It was noted in that report the monitoring will take place via audio analysis, but that there isn't yet any solution in place for tracking viewership numbers on mobile devices -- meaning those who primarily watch things like Netflix on their tablet won't be counted. Netflix's CEO Reed Hastings recently commented on the rumored plan, and it was that very issue -- monitoring mobile viewers -- that he pointed toward.

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Nielsen tipped in plan to monitor subscription video viewership

Nielsen tipped in plan to monitor subscription video viewership

Nielsen plans to start monitoring video streaming services' viewership numbers, shedding light on figures that have long been hidden from the public. Such information comes from the Wall Street Journal, which reports that it has viewed client documents related to the plan. The plan won't include tracking viewership habits that take place on mobile devices (for now, at least), but will use Nielsen meters to analyze audio for determining what shows are being watched on other devices. The resulting numbers could, among other things, help studios negotiating with the services.

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Your internet is about to be rated like a TV show

Your internet is about to be rated like a TV show

This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.

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