MTV On Demand launched in UK

Looks like Viacom is taking this whole on demand thing seriously. Just the other day we saw South Park On Demand launch in the UK, promising 7 days access to episodes for £3, and now the same is happening with MTV On Demand. The pricing structure is the same, £2 for a 24-hour pass or £3 for the week, and you'll be able to access various MTV shows including The HIlls, Geordie Shore, and 16 & Pregnant.

MTV On Demand will give users access to catalogue content, but also offer up new shows too. Just like with South Park, new episodes will be available for On Demand viewing 24 hours after they air in the UK. If you're a fan of MTV and its various reality shows, it's a pretty good deal, especially considering the large amount of content for the relatively small price.

Philip O'Ferrall, Senior Vice President of Digital at Viacom, says that "Today's MTV generation is connected and 'always on'. The new catch-up service makes our content more accessible and ensures that our fans will never miss an episode of their favourite MTV show." The service is live right now at, so get clicking.