Maserati and B&W mark in-car audio deal with “Seven Notes” engine music

Chris Davies - Sep 28, 2012, 8:30am CDT
Maserati and B&W mark in-car audio deal with “Seven Notes” engine music

Maserati and high-end speaker manufacturer Bowers & Wilkins have announced a deal to fit top-spec audio equipment in the Italian marque’s cars, and they’ve celebrated the news with a bizarre new piece of music. The collaboration will see a new audio system developed especially for Maserati cars, hitting options lists sometime in 2013, as well as a range of home audio kit bearing the Maserati brand.

Technical details are sparse, though B&W isn’t a stranger to in-car audio. The company already supplies Jaguar with multiple systems, with the setup in the XJ consisting of a full twenty speakers paired with a fifteen-channel amp.

For Maserati’s purposes, the B&W installation will have to compete with the car firm’s hardly quiet engines, known for producing some impressive noise of their own. That challenge seemingly inspired a one-off piece of music, “Seven Notes,” based on the seven notes apparently produced by Maserati’s powerplant.

“Seven Notes”:

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Cue a trip to the Abbey Road studios, plenty of microphones, and some mixing expertise from Howie B, and you come up with the track in the video above. More details on how B&W and Maserati made it in the making-of video below.

“Making of Seven Notes”:

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