There are some industries where getting a handful of marketshare is an uphill battle, with the world of smartphones being one such example. That hasn’t stopped HTC‘s former header of sales Michael Coombes, and HTC’s former marketing head in the United Kingdom, Jame Atkins, from launching their own smartphone-centric startup, Kazam. The business aims to provide smartphones for the European market.
Given his previous experience, it isn’t surprising that Atkins will be taking on the position of Chief Marketing Officer, while Coombes will be the company’s head as CEO. They’re two of several who left HTC earlier this year, and they’re now positioning themselves as direct competitors of their former company, as well as the likes of Samsung and other smartphone makers.
While you might be tempted to think that launching a smartphone company in this crowded market seems like an overly optimistic undertaking, Kazam’s two founders don’t share your sentiments. Says Atkins to the folks at CNET: “There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone.”
What kind of phones are we talking about? The details are sparse, but according to the co-founders, they will have “stunning design” and “robust hardware,” all the while utilizing technology said to be intuitive. Customer service will be a large part the company’s focus, something that is hinted at by Atkins’ comment regarding the company. In addition, Kazam’s efforts will focus on Europe’s smartphone market.
There’s no word on whether the handsets will run Android, but we’re guessing that will be the case. There’s also no elaboration into what kind of support users are looking at after buying the phone, with the founders simply saying that one of the startup’s distinguishing features will be the support it offers for handsets after consumers nab them.
SOURCE: Android Community