HTC

HTC’s “Brilliant U” ad makes you want to squeeze everything

HTC’s “Brilliant U” ad makes you want to squeeze everything

If the tagline for the next HTC flagship isn't "for the squeezable U", it would be terribly disappointing. The company has just released its second teaser video for what is believed to be the HTC U "Ocean" or HTC U 11 and, unsurprisingly, it is playing on what is also expected to be its headlining feature. This HTC smartphone has been leaked to have pressure sensitive side edges that allow you to squeeze the phone to make something happen. Other than breaking it, of course.

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Squeezable HTC U unveiled in leaked promo video

Squeezable HTC U unveiled in leaked promo video

Phone maker HTC has already revealed that they're going to announce a new "U" branded device in just under a month, and we also know the company is terrible at keeping secrets. Combine these two facts and we have what appears to be an upcoming promotional video for the new smartphone turning up early online. Under the title of "HTC U11," the clip goes to great lengths to highlight the feature that's already revealed in HTC's recent "Squeeze for the brilliant" teaser.

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HTC teases a squeezable U event next month

HTC teases a squeezable U event next month

HTC just can’t catch a break in the smartphone market. Just when you thought the HTC 10 would be a winner, it fails to capture the market by storm. The HTC U Ultra’s super shiny facade wasn’t also enough to fend off criticism of its less than impressive features. All these isn’t new to HTC and the Taiwanese company isn’t one to easily give up either. Against all odds, it will be launching yet another “U” branded smartphone, and it has marked a May date to do just that.

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HTC U “Ocean” to ditch headphone jack, gain water resistance

HTC U “Ocean” to ditch headphone jack, gain water resistance

Bad publicity is still publicity, as some would say. In that case, then HTC might very well be enjoying the spotlight, but not exactly in a good way. If the HTC U Ultra is the best that the company can do, then it would be in deep trouble. Fortunately, the HTC U, a.k.a. HTC Ocean, seems to be poised to address some of the complaints about the early 2017 smartphone. Unfortunately, based on this new leak, it won't all be good.

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HTC U Ultra gets a one-time Spring price cut

HTC U Ultra gets a one-time Spring price cut

The HTC U Ultra is perhaps the company's most controversial smartphone yet. The hardest pill to swallow about it, especially given criticisms, is its price tag. Though $750 is actually right up there with Samsung's and Apple's flagships, some argue that a lower figure would have helped sweeten the U Ultra to the market. HTC is addressing that complaint, albeit very temporarily. To welcome the Spring season, it is putting the HTC U Ultra on a time-limited sale that chops a good $150 off its regular retail price.

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HTC One X10 arrives: 2-day battery, 16MP camera, fingerprint sensor and more

HTC One X10 arrives: 2-day battery, 16MP camera, fingerprint sensor and more

Following a leak yesterday, the HTC One X10 smartphone has been officially launched. The handset brings with it a sleek, familiar design, as well as fairly notable features, including a fingerprint sensor for biometric security, a super-wide-angle lens on the front-facing camera, and a large battery boasting two-day battery life. Info about availability is still scarce, but all the features have been detailed.

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HTC One X10 leaks appear: will it take on OnePlus?

HTC One X10 leaks appear: will it take on OnePlus?

This afternoon a set of images has leaked of the next HTC smartphone - or at least what appears to be HTC's next smartphone. This is the HTC One X10, a device that leaked in a very small way a few months ago. If this phone ever makes it to market, it'll be a disruptor to one key part of the industry: the low-cost, high-end market. Namely: the place that OnePlus seems to be taking a real swig of at the moment.

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Google Pixel 2: Processor Devil’s in the Details

Google Pixel 2: Processor Devil’s in the Details

We're still several months out from the new Google Pixel 2 devices, but at this early stage of the game we've gone digging into what we can expect from the new Android flagships. Based on data from a source with information on the subject as well as our own investigations, we've got a pretty decent idea of what the basics will be for Google's next flagships. Google might be at the helm of Android, but even it has to work with the state of play in the component industry, not to mention whatever trends are at work at the time. Because of that, we can build a fair picture this far ahead of reveal and release.

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HTC U Ultra update preloads the HTC Sense Companion

HTC U Ultra update preloads the HTC Sense Companion

It hard not to feel ambivalent with the HTC U Ultra. Once you get past the beautiful smudge magnet and the flurry of "U" buzzwords, you're practically left with a smartphone that is, so far, failing to live up to expectations. "Meh" would probably be the most common sentiment here. But perhaps the most disappointing aspect of the U Ultra is the one feature that could have made a difference: the HTC Sense Companion. Absent from the smartphone at launch, the AI-powered personal assistant is finally landing on devices via a huge update, which will finally give everyone a sense (no puns!) of HTC's vision.

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HTC VIVE gets a one-day discount

HTC VIVE gets a one-day discount

Today just so happens to be the first anniversary of the HTC VIVE's launch. The virtual reality headset has been available for a whole year now, and to celebrate, HTC is dropping the price on new VIVEs for one day only. If you've yet to take the plunge and find yourself wanting to dive into the realm of virtual reality, now might be as good a chance as you'll get for some time.

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HTC VIVE gets Viveport subscription and discount for first birthday

HTC VIVE gets Viveport subscription and discount for first birthday

It may be somewhat difficult to believe, but the HTC VIVE turns a year old in a couple of days. When it does, HTC will be rolling out a handful of promotions to celebrate. These include a new Viveport subscription service, some free games, and a discount meant to tempt those who may not have taken the plunge yet.

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HTC U “Ocean” details leak in full

HTC U “Ocean” details leak in full

To call the HTC U Ultra "disappointing" would be putting it kindly. A beautiful fingerprint magnet with a lot of buzzwords but very little to show for it, the HTC U Ultra felt a few notches shy of being a flagship phone. And that's probably because it really isn't. Specs and features for the HTC U, codenamed "Ocean", have finally leaked out and, from the looks of it, this is the HTC 2017 flagship fans have been waiting for. Or it's what HTC wants them to wait for.

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