HTC

Each brand has its own group of loyal fans and customers but, sometimes, smaller brands have the advantage of being able to connect and build a relationship with that group on a more personal level. Back at the height of its popularity, HTC was one such brand that wanted to have a special and exclusive place for true fans. Now that place has shut down and its timing right after news of the company's dismal 2019 earnings only adds fodder to rumors of its own inevitable demise.

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HTC was the first to come out with an Android phone but even before that, it was already one of the top smartphone makers even before the word smartphone came to be. Along with Motorola and, to some extent Sony (back when there was a Sony Ericsson), it is one of the oldest phone makers still in business today. That, however, may not last long if its recent financial disclosure is anything to go by, revealing a decline that has been ongoing for eight street years now without any signs of stopping.

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When you're no longer able to keep up with the fast-paced cutthroat smartphone market, it seems that the next big bet would be to try to remind the world of the legacy you created. Nostalgia, after all, is a very strong emotion and has recently proven to be quite profitable, too. That may be the appeal that HTC will try to make if it does come around to reviving a classic phone, perhaps inspired by the media frenzy around the new foldable Motorola Razr.

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Following a teaser about it earlier this year, HTC has officially released its new Exodus 1s, a smartphone it claims can run a full Bitcoin node. The device is billed as a 'cryptophone,' one targeted at cryptocurrency enthusiasts who want to merge their favorite obsession with their handset. The model also features a hardware wallet that's isolated from the operating system for storing crypto coins.

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It may have been the first to come out with an Android phone but HTC not barely makes a mark in charts and market analyses. The smartphone maker, now also XR company, has long been in trouble and has equally been predicted to soon fold its mobile business completely. Last month, however, brought a change of head with former Orange executive Yves Maitres taking over the predominantly Taiwanese company. And almost mirroring his predecessor's dramatic 2015 apology, Maitres is admitting to the company's error, along with a commitment to the brand's return to making high-end phones.

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Despite and in spite of its struggles in the smartphone market, HTC has found some light at the end of its dark tunnel thanks to its Vive VR reality platform. It rivals Oculus in the tight VR market and is now trying to gain a lead with the new Cosmos system. Instead of aiming for a standalone headset like the previous Vive Focus, HTC is now envisioning a future-proof platform thanks to a modular system that HTC promises will grow with the user.

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The game goes by the name "Acron: Attack of the Squirrels!" and it ties together VR gameplay (for one player) with smartphone gameplay (for 2+ other players). The game puts the VR player in the role of the evil tree, while the 2-or-more other players are squirrels. The tree attacks the squirrels.

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It used to be that having a close relationship with Google had perks when it comes to getting dibs on Android releases. That obviously isn't the case anymore if HTC is any indication. The company hasn't been keeping up with its commitments to software updates despite not having that many phones to support these days. Its latest, and so far, last flagship phone, the HTC U12+, is only now getting its long-overdue Android 9 Pie update. Hopefully without a hiccup, too.

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HTC's mobile business has long been in predicted to be on its way out but, year after year, the company seems to survive, even if barely. The company still hasn't launched a noteworthy smartphone this year but it seems to be taking a different strategy to make up for nearly absent smartphone sales. The HTC Wildfire X was just launched in India but while it may bear the name and some looks of the Taiwanese company, that may be the only thing HTC about it.

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HTC's smartphones are already having problems selling on their own, the last thing the company needs is have them pulled from a major market. It's not the US, admittedly, but having all HTC phones suddenly become unavailable in the UK is now small matter. Especially if the Taiwanese company has been discovered to have disregarded a supposed change that would work around a patent it may have infringed.

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The folks at Valve released new Valve Index VR headset kits today for immediate shipping in the USA. The Valve Index VR system was actually first released in late June, but "initial quantities were outpaced by demand." As Valve tells us today, "users were asked to reserve their hardware as new kits were in production." Today's the day when new kits begin to ship.

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HTC might soon be doing a BlackBerry though the exact details of how that will happen are still unknown. In Russia, at least, the phone maker will reportedly be re-launching its old Wildfire series of phones via a local company. But it won't just be the HTC Wildfire E either. It turns out, there might be four new Wildfire phones, with as many as 10 in total coming soon.

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