HTC

There was a time before computers had a controller called a mouse. There was a time before personal mobile phones had touchscreens. There was a time before humans harnessed the power of electricity to enable them to control and interact with the world around them in ways that'd be otherwise impossible. Google has a concept for a device that might launch the next generation into the future as a singular controller for the operation of all things digitally connected. It's sort of like a magic wand, and it's called the House Mouse.

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It has finally happened. HTC has finally released new phones, including a new flagship under its "U" line. And yes, it also had a Desire 20 Pro to show but that was pretty much expected. At long last, HTC is showing it's not yet down for the count but, unfortunately, it might not be enough to keep the wolves at bay and keep the once-proud smartphone maker from becoming a footnote in history.

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The past five months have seen a lot of sudden changes to how we interact with each other both socially and professionally. There has been an increase in the use of the Internet and computing devices, including smartphones, for work and to keep in touch with friends and families. HTC, however, notes that all these sudden innovations still make humans slaves to flat, two-dimensional screens. It is for that reason that it is launching a couple of XR apps to take that experience to the third dimension, calling it the Next Normal of computing.

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It seems that the VR and AR pendulum is swinging back to the smartphone side of things. Headsets started out as hulking boxes strapped to your head and wired to a computer but, thanks to Google, some got the idea of shoving a smartphone into that box instead and calling it a day. Realizing the limitations of phones, headset makers like HTC moved away towards standalone devices but may now be moving back to smartphone-powered gear, this time for XR glasses.

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At this point in the year, very few smartphone makers have not launched a new flagship. Google won't be doing so until months later though we're still waiting for word on a Pixel 4a. HTC's absence and silence, however, has been particularly poignant given the company's once esteemed position in the mobile phone market. It has finally broken that silence to make a small peep, just enough to tease that it has something to show next week that it perhaps hopes will at least bring it back on the smartphone map.

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With a name that has both the words "desire" and "pro" in it, you would expect that this phone would at least be something worth desiring. If you thought that, then you probably don't know HTC at all or at least the HTC that continues to struggle in the mobile market for the past years. The Taiwanese company hasn't launched a flagship phone in almost two years and based on new information, it seems that the HTC Desire 20 Pro will hardly be it.

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If you've been wondering if HTC is still alive, don't worry, you're probably not the only one thinking that. Of course, the company is still alive and kicking but you probably only hear about it if you've been following the VR market. As far as smartphones go, HTC has not launched a single notable phone in more than a year. That could be changing in July when it launches its first 5G phone but you might not want to hold your breath if you live outside of Taiwan.

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HTC's new CEO promised last year that the company would go back to making premium phones after admitting it failed to innovate in that market. Half a year later, that promise has yet to materialize even while HTC's Vive VR platform tries to steady its boat. There have been several whispers about HTC's next product but few if not none have come to light. Yet another rumored product joins the train and it could be the most disappointing even if these "U Ear" TWS earbuds try to fill what has been an old demand of AirPods fans.

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History has been unkind to the world's most illustrious names in the mobile market. Nokia itself no longer makes phones and both Sony and Motorola seem to be on life support. HTC, the very first to come out with an Android phone is probably not even mentioned these days in connection to mobile devices. Many have predicted that the Taiwanese company is on the way out and is shifting all its resources towards the equally tenuous VR market. HTC, however, might not yet be down for the count but its next phone might not even register on anyone's radar.

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The Vive Cosmos Elite is HTC's latest and greatest VR headset, but it's only available in a bundle with two Vive Base Stations and two Vive Controllers. At $900, that bundle costs a significant amount of money, and it more or less becomes cost-prohibitive for current Vive owners who might only want to upgrade their headsets. Good news: the Vive Cosmos Elite headset will soon be offered on its own, making it less expensive for existing Vive users to upgrade.

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Today we're looking at what's likely an internal testing device made by Apple for the near-future release of AR/VR experiences aplenty. This isn't the first we've seen of this sort of hardware - it's not particularly unlike hardware used by HTC and Oculus/Facebook for their own VR headsets. This new leaked look at Apple hardware is almost certainly meant for internal testing only, as it has a certain... unrefined sort of look.

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HTC may be struggling in its mobile business but, at least for now, it is still one of the leaders in the virtual reality market. Next to or even co-equal with pioneer Oculus, the HTC VIVE continues to be a household name in that market and the Taiwanese company seems pretty intent on keeping it that way. Almost mirroring its old strategy with smartphones, HTC is launching more and more VR headsets, starting with the Cosmos Elite today.

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