HTC

The current big challenge for virtual reality technology is to work in large rooms. The next dream for the future, however, is likely to be multi-room experiences, where users can wander between rooms or other connected spaces without issue. This is probably still a couple of years away, but HTC has shown off a small example of how it could work, with a demonstration featuring a Vive Pro, multiple base stations, and a beta of SteamVR 2.0.

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HTC is pressing on with its blockchain-based phone, codenamed Exodus. First revealed earlier in 2018, we now know that the phone will be launching in "early access" later this year. That, unfortunately, is about the only new thing we're learning today, so a lot of important details about the phone are still a mystery.

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HTC has had its worst sales slump in over two years, with mediocre demand seeing June 2018 sales drop by more than 67-percent year on year. The announcement of a particularly dire month came just a week after HTC confirmed it would cut close to a quarter of its employees worldwide.

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HTC is getting smaller and smaller every year. That’s true not just for its bottom line but its workforce as well. Every year it puts out smartphones that receive glowing reviews and high customer ratings. And every year it also fails to break even. Why has HTC, the first smartphone maker to believe in Android, have had such rotten luck in the market it once dominated? Sadly, there is no single answer but is, instead, a series of unfortunate events.

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For quite some time now, HTC has been struggling when it comes to making money. Its quest for profitability has seen some big shake-ups, from laying off workers to even selling off a large portion of its smartphone design team to Google. Today we're learning that the layoffs aren't over just yet, as HTC is preparing to make some big cuts at its Taiwanese manufacturing division.

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Like it or not, phones this days are almost designed not to last, which ultimately makes more money for manufacturers in the long run. Of course, users will cling to their expensive smartphones as long as they can, so durability is still an important factor. Last year’s HTC U11 was rated by JerryRigEverything as a complete and utter failure. And while this year’s HTC U12+ does address that critical flaw, it seems to have opened up a whole different can of worms instead.

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The year is half over and we’ve mostly seen all that year has to offer as far as smartphones go. Except, of course, for Apple new iPhones and Samsung’s last hurrah for the year. We already took a look at the premium phones that landed in the market in the first few months of the year and was admittedly at a loss for which one came out at the top. This quarter has its own roster with seemingly interesting personalities. Will a winner finally stand out? Let’s take a look.

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HTC has just unveiled its 2018 flagship, the HTC U12+, proving that it's not yet done in the mobile market. It is perhaps no coincidence that it scheduled that announcement mere days before its VIVE Ecosystem Conference (VEC). Because at its VR-centric event, it announced a reimagined VIVE Ecosystem and a new System Update 2.0 for the VIVE Focus which would, among other things, let HTC U12+ owners see their smartphone notifications inside the VIVE Focus, letting them access a part of the outside world without removing the headset.

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HTC clearly pulled out all the stops with the HTC U12+, both in features and in buzzwords. While it is a bit more modest about its camera chops compared to Samsung's "reimagined" slogan for the Galaxy S9, HTC is letting numbers speak for itself. As seems to be customary these days, new flagship smartphones immediately get a DxOMark review on the day they are announced, even before anyone else gets their hands on one. And while last year's HTC U11 was no slouch compared to its contemporaries, the HTC U12+ blows the competition out of the water, save for one.

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It's not only the notchless display that sets the new HTC U12+ apart from its Android rivals this year, with the phone-maker doubling down on its pressure-sensing sides. Dubbed Edge Sense 2, it's an upgraded and expanded control system that takes into account not only how you're squeezing the phone, but how you're holding it too.

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HTC has revealed its new 2018 flagship, the HTC U12+, and pre-orders for the Android smartphone are kicking off today. You won't find the U12+ in carrier stores, mind you, with HTC opting instead to offer its new phone SIM-free and unlocked. Read on for what you need to know.

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You have to give HTC its due: the new U12+ is more than enough evidence to prove the phone-maker isn't giving up on the high-end Android space. Even in a crowded marketplace, slick design and some clever hardware helps the new phone stand out, hopefully appealing to more than just the HTC-faithful in the process. And, if you want to avoid the scourge of the notch, the U12+ is one of just a small handful of flagship options for 2018.

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