HTC

HTC has just unveiled its 2018 flagship, the HTC U12+, proving that it's not yet done in the mobile market. It is perhaps no coincidence that it scheduled that announcement mere days before its VIVE Ecosystem Conference (VEC). Because at its VR-centric event, it announced a reimagined VIVE Ecosystem and a new System Update 2.0 for the VIVE Focus which would, among other things, let HTC U12+ owners see their smartphone notifications inside the VIVE Focus, letting them access a part of the outside world without removing the headset.

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HTC clearly pulled out all the stops with the HTC U12+, both in features and in buzzwords. While it is a bit more modest about its camera chops compared to Samsung's "reimagined" slogan for the Galaxy S9, HTC is letting numbers speak for itself. As seems to be customary these days, new flagship smartphones immediately get a DxOMark review on the day they are announced, even before anyone else gets their hands on one. And while last year's HTC U11 was no slouch compared to its contemporaries, the HTC U12+ blows the competition out of the water, save for one.

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It's not only the notchless display that sets the new HTC U12+ apart from its Android rivals this year, with the phone-maker doubling down on its pressure-sensing sides. Dubbed Edge Sense 2, it's an upgraded and expanded control system that takes into account not only how you're squeezing the phone, but how you're holding it too.

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HTC has revealed its new 2018 flagship, the HTC U12+, and pre-orders for the Android smartphone are kicking off today. You won't find the U12+ in carrier stores, mind you, with HTC opting instead to offer its new phone SIM-free and unlocked. Read on for what you need to know.

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You have to give HTC its due: the new U12+ is more than enough evidence to prove the phone-maker isn't giving up on the high-end Android space. Even in a crowded marketplace, slick design and some clever hardware helps the new phone stand out, hopefully appealing to more than just the HTC-faithful in the process. And, if you want to avoid the scourge of the notch, the U12+ is one of just a small handful of flagship options for 2018.

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This afternoon the HTC U12+ (or plus, if you prefer) was leaked in full. This device is the largest version yet of HTC's current hero phone lineup. This device has a 6-inch 2880 x 1440 pixel display with a pair of cameras at its back and its front, and a rather simple look to the whole machine.

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HTC hasn't been doing so well lately, at least not in the smartphone market. A large chunk of its mobile team have been shuffled over to Google. The company mostly remains afloat thanks to its VIVE VR platform. Still, there are some in the company that strongly believe that HTC still has something to offer that no one else can, starting with ambition and audacity. The newly revealed HTC Exodus concept phone is being called as the way of the future, just as the blockchain and cryptocurrency on which it revolves around has been called similarly. But just like blockchains and cryptocurrency, it might be a technology too far into the future and too ahead of its time.

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The HTC Exodus is a smartphone that's meant to lead the market into the future. HTC has a history of forging paths in this space - and with blockchain technology, it would appear that they're aiming to take a first swipe at a crypto-phone. This device will have a touchscreen display, a single camera at its back, SIM and microSD card support, and it'll run Android.

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Lately, we've been hearing a lot of rumors about the HTC U12, or U12+. It's gone by both names in various leaks, but thus far, HTC has remained tight-lipped on its plans for a spring flagship. That's all going to change this month, as the company is now lining up a new reveal for the end of May.

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LG might be grabbing much of the attention in the coming days but HTC might not be that far behind. The Taiwanese OEM's first and probably only 2018 flagship has been getting a fair amount of leaks lately but this last dump, if legit, might settle the biggest question about the HTC U12+ once and for all: will it have a notch? As it turns out, HTC, along with Samsung, might be part of a dying breed of OEMs that haven't made the jump yet.

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With the upcoming announcements for the LG G7 ThinQ and OnePlus 6, it might be too easy to forget that there are still two big brands that haven't made their play yet, namely Motorola and HTC. Given its continuing financial crisis, HTC's fate is perhaps a bit more interesting. The HTC U12, or U12+, however, has yet to even show a shadow but it seems that someone over at Verizon got wee bit too excited. A certain HTC U12 briefly popped up at the Carrier's Open Development site, the very same site that accidentally leaked the existence of 128 GB and 256 GB version of the Galaxy S9.

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Former smartphone giants are having difficult days but none perhaps more than HTC. It has seen quarter after quarter of losses that have now reached two digits. And while it bravely puts on its poker face year after year, every new premium phone it puts out makes people wonder if that would be its last. That same question naturally faces the HTC U12+ and this latest pair of renders from a screen protector maker more or less confirms how ready the smartphone is to take on the challenge.

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