HTC

Former smartphone giants are having difficult days but none perhaps more than HTC. It has seen quarter after quarter of losses that have now reached two digits. And while it bravely puts on its poker face year after year, every new premium phone it puts out makes people wonder if that would be its last. That same question naturally faces the HTC U12+ and this latest pair of renders from a screen protector maker more or less confirms how ready the smartphone is to take on the challenge.

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HTC faced criticism for offering the new Vive Pro as a headset-only system, with VR newbies frustrated they'd have to spend considerably more to outfit themselves with the controllers and other accessories, and now it's addressing that. A new Vive Pro Starter Kit is being added to the line-up, targeting those who aren't upgrading to the higher-resolution Vive Pro from an existing HTC Vive setup.

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Today we're taking a look at the first round of HTC VIVE Pro reviews from a variety of publications. What we've found is a whole lot of "this is very expensive" and "not for the average user" - which is pretty much what we could have safely assumed would be said. What's not so obvious is judgement on the intended audience - on who HTC assumed would be buying this device in the first place. We're looking at everything.

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It might be a do or die launch for HTC next month. Skipping CES and MWC and steering clear of any other major device announcement, sources are saying that the Taiwanese company is preparing to unveil its first and perhaps only flagship smartphone in early May. If the leaks are anything to go by, the HTC U12+, as it is being called, could be a breath of fresh air amidst the growing number of notched smartphones. That, however, might not be enough to carry it, and HTC’s smartphone business, forward for long.

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In the summer of 2018 there'll likely be a new Google Pixel in town - this time with Android Go onboard. Word from India this week is that the next big hardware release from Google will be in a Pixel, but a Pixel that's far cheaper than what's been released in the past. What better way to compliment the Google Assistant global takeover than with a phone everyone can afford?

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If you’re not Samsung or Apple (or a care-free Sony for that matter), chances are you might be cutting back on the number of high-end phones you will be producing. The past years haven’t exactly been kind to the smartphone giants, forcing them to rethink their business strategies. Through thick and thin, HTC has stubbornly refused to give up the fight. This year, it will still march forward in that same spirit, but with one very big change. The HTC U12+ will be its only premium model for 2018.

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HTC recently announced a release date for the incoming VIVE Pro, but that isn't the only VR headset the company has on deck. There's also the VIVE Focus, which is arguably just as exciting as the VIVE Pro thanks to its standalone design. Today we're getting a better idea of when HTC plans to launch the VIVE Focus, which up until this point is something that's been up in the air.

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A set of images depicting the future HTC U12+ can be seen today, each of them showing a device that might well turn the company's ill fortunes around. These images are concept renderings based on information shared off-the-books well before device release. The real deal might look a bit different - but if it's anything like this, HTC might well have a winner on their hands.

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HTC is making a lot of noise over at GDC regarding its new VIVE Pro headset. You’d think it would also be making some noise about the new VIVE Trackers that would go along with it. But for reasons still unknown, HTC has not said a peep about the upgrade VIVE Tracker (2018). Which is quite strange considering it is what you’d probably expect from an upgrade: better, same price, and most likely incompatible with its predecessor.

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Though HTC has sold off a portion of its smartphone business to Google, we can still expect a few phones from the company as we move through 2018. We've already heard rumors of the HTC U12+ - supposedly a competitor to the Galaxy S9+, iPhone X, and other flagships - but HTC isn't only interested in the high end. Say hello to the HTC Desire 12 and 12+, two new phones in HTC's long-running, entry-level line.

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Today, HTC revealed that its new VIVE Pro headset has gone up for pre-order with a ship date of April 5. At the same time, it marked down the price of the regular VIVE significantly, shaving $100 off the price of its full bundle permanently. While the VIVE Pro is expensive, it might be worth the upgrade for those who want the best VR has to offer. On the other side of the coin, the VIVE at its new price offers a lot of value (especially compared to its previous price points), so what's the difference between the two?

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As HTC prepares to launch the souped-up VIVE Pro, it's taking a look at the original VIVE and the bundle it offers to those looking to dive into VR. Today, HTC is announcing that the VIVE is getting yet another price drop, so if you decide that the VIVE Pro is a little too expensive for your tastes, you might want to consider its predecessor instead. Beyond that, this might put even more pressure on Oculus Rift, which has seen a handful of price drops of its own.

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