Isn’t Apple’s big secret obvious?

Chris Burns - Mar 27, 2018, 10:05 am CDT
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Isn’t Apple’s big secret obvious?

In the past few weeks we’ve seen some real crazy rumors about what Apple will present today at their big education event. They’ve included cheaper iPads, a new MacBook Air, and even a new iMac Pro. One wildly maniacal rumor suggested Apple was making a new iPad to fight the last vestiges of resistance in the Android tablet market. But what’s most obvious – and most likely – isn’t what Apple’s hiding. It’s what Apple’s already made plainly obvious.

Apple’s holding an event in Chicago that’s not live-streamed and IS low key. Or as low key as a real Apple event is able to get. Apple’s session today will be largely visceral, centering in on the feeling educators get when they find a tool they can use, and afford, and have the opportunity to attain.

Holding the event at a school makes Apple one of the people – a group of motivators for the buyers, but straight to the students. Apple’s doing what Google did with the Chromebook Tablet, but out in the open. They’re making a show of their visit to the education market, where their next big release will be.

Above you’ll see the “What’s a computer” advertisement from Apple about the iPad Pro. It’s there that you’ll find your answer. It’s there that Apple’s already revealed what they’ll bring to schools in the near future. They already have the technology schools need to expand their horizons – now they just need to make the connection with the cash the schools in the USA just… don’t really have.

Watch our coverage of the Apple event throughout the day today, or if you’re reading this later on, hit up our Apple Hub. There you’ll find Apple’s next big step into the education market, on a distribution tip, and at the connecting point. The iPad Pro is about to change – or at least SEEM to change – the way Apple works with students, teachers, and everyone in-between.


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